- Andy Bush joins as Lead Partner for UK, EMEA and Americas

- Diddie Cornish appointed as Chief Awareness Officer

- Ben Clube is Global Finance Director

Xinfu, the award-winning, global CEO coaching and consultancy firm is 
strengthening its global leadership team with new additions of key team members.

Photo - https://mma.prnewswire.com/media/1512074/Xinfu_Andy_Bush.jpg

"I am pleased to announce that Andy Bush has joined Xinfu, that we have 
appointed Diddie Cornish into a new important role as Chief Awareness Officer 
and that we have appointed Ben Clube as our Group Finance Director. As our 
business grows we will continue to find more amazing people with extraordinary 
talents and potential to join Xinfu," said Xinfu CEO Steve Tappin.

Xinfu's mission began 30 years ago when Xinfu CEO and Founder Steve Tappin saw 
the need for better leadership while working at ICI. Tappin realized the key to 
transforming leadership in companies – eliminating bad cultures of bureaucracy, 
self-interest and unhappy people – lay with the CEO. After meeting and working 
with the top CEOs in the world, Tappin authored the 'Secrets of CEOs' and was 
asked by the BBC to host CEO Guru to share the CEO best practices on a global 
scale.

Andy Bush joins Xinfu as Lead Partner for UK, EMEA & Americas markets and will 
be responsible for client engagement and management, as well as business 
development. Andy has over thirty years of global media and marketing 
experience, and has worked overseas throughout his career, including 
assignments in Australia, New Zealand, Singapore and the USA. 

Bush spent over twenty years with Time Warner/TIME Inc. where he rose through 
the ranks with increasing responsibility, culminating with a final role on the 
global leadership team as SVP Global Accounts. He focused on driving revenue 
streams from Fortune Global 500 companies and agency networks, across multiple 
platforms. 

His broad senior management role also included the revenue growth management of 
CEO level events, such as FORTUNE Global Forums, The global TIME 100 series, 
plus TIME Inc.'s relationship with the World Economic Forum in Davos.  His 
first senior role at TIME Warner was being named the International Publisher of 
TIME and FORTUNE, a position he held since 2013.  

Andy has held multiple leadership roles, most recently serving on the 
leadership team of SDL Ltd as Director of Global Accounts, where he drove their 
global Marketing Automation and AI SaaS tech sales strategy and processes into 
CMOs and C-Suite decision-makers. 

Diddie Cornish has been appointed Chief Awareness Officer serving as the 
confidant to the CEO on Awareness including mentoring, culture and team 
dynamics. She has worked in corporate roles for many years which has given her 
a great deal of experience in management and leadership; including firms 
specialising in advisory services, legal, litigation support and insolvency. In 
her multifaceted roles, she has helped companies grow from startups to 
multinational affiliations. 

Ben Clube has been appointed Global Finance Director. He has more than 20 
years' international experience as a finance and commercial executive and has 
served on the boards of UK and Australian listed energy and resource companies. 
Previously with BHP Petroleum for 15 years where he was also Senior Vice 
President of Finance. Ben brings broad expertise across strategic and business 
transformations and business improvement initiatives. He has an extensive track 
record in strategic M&A and commercial transactions and equity and debt capital 
markets.

ABOUT XINFU

Xinfu is an award-winning, global CEO coaching and consultancy firm which, over 
the last decade, has demonstrated its expertise in serving as a confidant and 
friend for CEOs, inspiring them to outperform.

In this decade Xinfu is expanding beyond business leaders to reach political 
and cultural icons as well, with a mission to help the world become incredible. 
Tappin has taken 30+ years of working with the world's top CEOs and from this, 
distilled the key elements needed to create an inspired company that far 
outperforms expected results.

SOURCE  Xinfu

CONTACT: Trevor Hale, trevor@xinfu.com