SPi Global, the market leading content technology enterprise, today 
announced the launch of its new avatar as Straive (pronounced "strive"). 
Following many developments in recent years including major acquisitions, new 
revenue streams and further consolidation of key business divisions, the new 
brand restates the value proposition of the company.

    Over the years, the company has established itself as a leading e-learning 
solutions partner for online K-12 and higher-ed providers, as a specialized 
solutions provider for top business information and financial platforms, and as 
the leading content services provider to research and education publishers. 
With the acquisition of LearningMate in 2020, Straive today has a robust 
end-to-end portfolio encompassing content generation, technology platforms and 
delivery for the Ed-Tech space. Straive also recognizes the untapped potential 
of unstructured data across industries. In line with that, Ed-Tech, Data 
Solutions, Research and Education Content Services would form the core pillars 
of the company's long-term vision.

    The rebranding exercise is an amalgamation of several strategic and gradual 
changes to the visual identity of the company including a new brand color, 
logo, refreshed website and social channels. The name Straive encompasses the 
company's increased focus on AI-driven solutions and signifies the ongoing 
endeavor to continuously enhance the value that the company brings to its 
customers, employees and to the community. The new brand logo represents 
Straive's commitment to unravel the power of information by "Connecting the 
Dots''. The refreshed look with Orange as the new brand color represents the 
wave of innovation and excellence the company brings to its esteemed customers 
in Research, Education, Ed-Tech, Finance, Real Estate, ESG, Logistics, etc.

    Ratan Datta, President and CEO, Straive (earlier known as SPi Global), 
said, "We have been on a consistent path of growth, expansion and evolution 
through the years. As an extension of that, we are excited to launch our new 
brand and visual identity. The rebranding is our pledge to keep evolving in our 
quest to elevate knowledge to solve the critical problems of our time." 

    The company also launched a new brand film 
(https://www.youtube.com/watch?v=wOa1gUOb1kA ) and a microsite 
(https://www.straive.com/ ) to mark the brand refresh. 

    About Straive ( https://www.straive.com/ ) (erstwhile SPi Global)

    Straive (earlier known as SPi Global) is a market leading content 
technology enterprise that provides data services, subject matter expertise 
(SME) and technology solutions to multiple domains such as research content, 
e-Learning/EdTech and data/information providers. With a client-base scoping 30 
countries worldwide, Straive's multi-geographical resource pool is 
strategically located in eight countries- Philippines, India, USA, China, 
Nicaragua, Vietnam, United Kingdom and the company headquarters in Singapore. 
In August 2017, Partners Group, the global private markets investment manager, 
invested in SPi Global on behalf of its clients.

    For media queries, reach out to 

    Kshitiz Ahuja
    Lead- Brand and PR
    kshitiz.ahuja@spi-global.com 

    Photo: Photo: https://mma.prnewswire.com/media/1486325/Straive.jpg
    Logo: https://mma.prnewswire.com/media/1486326/Straive_Logo.jpg 

    Source: Straive