Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, April 16 2021 - 00:23
AsiaNet
Solar Tracker Maker Arctech Ushers in a New Era with Rebranding
SHANGHAI, April 15, 2021 /PRNewswire-AsiaNet/ --

Arctech Solar, the world's leading tracking, racking, and BIPV solutions 
provider, announced that it has rebranded as Arctech and moved to its new 
corporate headquarters in Kunshan, China. The move ushers in a new era for the 
forward-thinking firm as it goes all out to meet the growing demand from the 
fast-evolving renewable energy sector.

The exclusion of "solar" from its brand name does not mean Arctech abandons 
solar from its business, but better reflects its broader product portfolio and 
upgraded services. When it comes to Arctech, industry players naturally 
associate it with the solar energy industry. Removing "solar" makes the brand 
simpler, more inclusive and flexible.

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As part of an overhaul of its brand identity, Arctech has launched a redesigned 
logo which features an arc. The arc adds a sense of orientation, highlighting 
that the company keeps moving forward. The arc also brings home three key 
elements of Arctech's identity and purpose: the "rising sun" of its origins; 
the strong bond between the company and those with whom it does business, 
always based on putting the customer first; and its ambition ever to expand its 
global presence.

"Over the past 11 years, Arctech has made impressive progress in its product 
development and manufacturing, service delivery and kept boosting the market 
share. It's time to upgrade our brand as the company seeks to capture more 
development opportunities," said Guy Rong, President of Global Business at 
Arctech. "As global momentum towards carbon neutrality continues to mount, the 
renewable energy industry is on the cusp of historic growth. Seizing on this 
moment, Arctech is committed to bringing the vision of 'becoming the leader in 
our market segments' into reality. " 

As part of the new journey, Arctech has relocated to its new corporate 
headquarters in Kunshan, China. The sprawling campus is designed to maximize 
the working space, improve operational efficiencies and strengthen team 
cohesion. With over 1,000 employees worldwide, Arctech has cumulatively 
installed around 32GW capacity and completed around 1100 projects in 40 
countries by the end of 2020. The company got listed on Shanghai's Nasdaq-style 
STAR market last August. 

Throughout this rebrand and beyond, Arctech is unwavering in delivering the 
most intelligent, reliable, and productive solar technology for all and doing 
its part to lead the industry development through innovations.

Source: Arctech

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