"You have a new order!" An e-commerce platform pushed this notification. He 
Jiao immediately responded by sorting, packing and sending the commodities. 

He Jiao and her husband Huang Qi are local peasants in Libei Village, Xifeng 
County, Guiyang. The mentioned scenario has become the norm for the couple.

In 2015, this couple returned to their hometown and started an e-commerce 
business. They mainly sell special agricultural products such as chili, spicy 
chicken and tofu. 

Huang told the journalist of Huanqiu.com, "There are nearly 300 orders every 
day, and our monthly revenue has exceeded 200 thousand yuan(31 thousand US 
dollars). To cope with the increasing workload, we have also hired 5 villagers 
to deliver customer service and pack. "

In August 2015, Xifeng County announced that it would take advantage of 
e-commerce to fight poverty. The government launched a two-way interactive 
information service platform to analyze sales trends in the shopping malls, 
supermarkets and convenience sites throughout the county. The ensuing database 
has consolidated the foundation of the online retail business.

Huang said, "Thanks to the big data solution, it is easier to plug the lacunae 
in the supply and demand gap. We can adjust our production based on market 
demand, or rather, cut excess waste by growing fewer products in low demand and 
use the space to grow alternatives."

Equipped with big data, peasants can better track the consumer trend and 
cushion themselves against the vagaries of markets. "It is obvious that the 
living standards of the local farmers have been continuously on the increase," 
he added.

According to official statistics, most of the villagers in Libei Village were 
migrant workers before 2015, with a per capita income of less than 6 thousand 
yuan(918 US dollars). In 2017, the annual online retail sales of Libei Village 
reached 10 million yuan(1.6 million US dollars), which enabled the village to 
be certified as the first "Taobao Village" in Guizhou province. 

In 2019, the per capita disposable income of Libei Village exceeded 20 thousand 
yuan(3 thousand US dollars). E-commerce, directly and indirectly, increased the 
revenue of 28.4 thousand rural households(72 thousand people) in the county.

In addition to boosting sales, the local government also harnesses big data to 
optimize logistics management in the farming industry. In Guiyang, the 
Agricultural Products Logistics Park is just a 30-minute drive from the city 
center. 

The journalist could observe a steady stream of trucks and vendors. Boxes of 
fresh vegetables such as tomatoes, peppers and ginger were unloaded, sorted, 
packaged and transported to a wide range of destinations.

Lei Zezhong, the CFO of Guiyang Agricultural Products Logistics Development 
Co., Ltd., told the journalist, "The logistics park launched a smart 
agricultural wholesale big data platform, which has enabled the intelligent 
supply chain management." 

He continued, "This data-enabled platform can trace the origin of agricultural 
products, provide online transaction channels and financial services. Due to 
the big data solution, local peasants have not only improved the operational 
efficiency, but also reduced management and logistics costs."

According to statistics, this logistics park has been the hub of 4 thousand 
tons of vegetables and fruits, and the daily transaction volume exceeds 30 
million yuan(4.6 million US dollars). 

It notes that Guiyang is leveraging big data to boost productivity and 
profitability in the farming industry. The ensuing revenue growth has hauled 
more and more local villagers out of poverty.

In recent years, the local government has attached great importance to the 
intersection between big data and rural revitalization. Guiyang has taken pains 
to build e-commerce platforms, improve the communication infrastructure and 
expand the talent pool.

By 2019, Guiyang has built 8 county-level rural e-commerce operations centers 
and over 600 rural e-commerce service stations. The coverage of town-level 
express delivery has reached 100%. Additionally, the government has funded 
training programs for rural sellers, and recent years also witnessed the 
development of Alibaba College of Guizhou Institute of Technology.

According to the official website, in 2020, the total value of agriculture, 
forestry, animal husbandry and fishery in Guiyang surpassed 30 billion yuan 
(4.59 billion US dollars).


A head of the Guiyang Municipal Agriculture and Rural Bureau said, "The 
continuous development of big data has enabled precision agriculture and smart 
farming."

"In the future, the government will utilize big data to unlock new drivers of 
economic growth," he added. According to Guiyang Municipal Government, during 
the 14th Five-Year Plan (2021-2025), Guiyang will continuously promote the 
integration of big data and rural revitalization. 

To be specific, Guiyang will introduce new intelligent agricultural equipment 
and optimize the infrastructure. By 2025, the coverage rate of 5G network in 
key rural areas is projected to reach 100%.

SOURCE:  Huanqiu.com