Country for PR: United States
Contributor: PR Newswire New York
Wednesday, April 28 2021 - 23:00
AsiaNet
Dole Partners With 'Hungry Artist' David Datuna On Take A Bite Out Of Hunger NFT Series
SINGAPORE, April 29, 2021 /PRNewswire-AsiaNet/ --

-- Funds raised will fight food insecurity, providing good nutrition in 
partnership with  Boys & Girls Clubs 

The Dole Sunshine Company today announced that it has joined forces with 
acclaimed artist David Datuna to create an NFT (non-fungible token) collection 
( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=2395197290&u=https%3A%2F%2Fwww.youtube.com%2Fembed%2FybgVnNqKK60&a=collection 
) inspired by their Sunshine for All™ rallying cry. The aim is to increase 
awareness of food insecurity and malnutrition worldwide, while raising funds 
toward alleviating hunger today. The works will be available for purchase via 
NFT auction platform www.Rarible.com on May 6 at 3:30pm PST.

Photo - https://mma.prnewswire.com/media/1497927/David_Datuna_Artwork.jpg 
Photo - https://mma.prnewswire.com/media/1497928/David_Work.jpg 
Logo - https://mma.prnewswire.com/media/152677/dole_packaged_foods_logo.jpg 

Inspired by Datuna's viral banana-eating moment ( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=76167039&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Djp5B7llEGGQ&a=viral+banana-eating+moment 
) at Art Basel Miami Beach in 2019, which earned him the moniker of "The Hungry 
Artist," Dole has partnered with Datuna to create an NFT series to further the 
brand's goal of making nutritious foods accessible for 1 billion people. The 
need for good nutrition has never been greater with nearly one-quarter of the 
world's population experiencing moderate or severe food insecurity[1] and 
globally one-third of food produced for human consumption lost or wasted[2].

"I'm a big fan of companies that understand their responsibility for 
stewardship and admire Dole's goals to support ending hunger, achieve food 
security, end food waste, and promote sustainable agriculture," said David 
Datuna, the Hungry Artist. "My NFT collection for Dole, along with the physical 
artwork, tells this story through symbolic animations, sound and imagery." 

The partnership is part of the overall global Dole Promise ( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=1090646011&u=https%3A%2F%2Fsunshineforall.com%2Fen%2Four-promise&a=Dole+Promise 
), which aims to increase access to good nutrition, decrease food waste, 
plastics in packaging and greenhouse gas emissions. The brand has already been 
hard at work around the world, and in 2020 launched a partnership in the City 
of Jackson, Mississippi, with 10 public and private institutions, including the 
local Boys & Girls Club. Dole's Sunshine for All TM Cities ( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=1130429960&u=https%3A%2F%2Fwww.prnewswire.com%2Fin%2Fnews-releases%2Fdole-packaged-foods-takes-action-to-address-global-food-accessibility-challenge-824912392.html&a=Dole%27s+Sunshine+for+All+TM+Cities 
) initiative brings nutritious food and education into underserved food 
deserts. Proceeds from the NFT sales will be donated to Boys & Girls Clubs to 
fund nutrition and hunger-focused programming, including Dole's Sunshine for 
All Cities™ program. With this initiative, the Dole Sunshine Company is hoping 
to raise the funds needed to expand this program and other nutrition-focused 
initiatives nationally, deepening the partnership with Boys & Girls Clubs and 
bringing education, pop-up farmers markets and nutritious food to cities across 
the country, including our ongoing efforts in Jackson, and expanding to 
Baltimore and beyond later this year. 

"Our promise to provide access to good nutrition to 1 billion people by 2025 is 
one we know cannot be accomplished alone. This is why we seek out partners like 
David Datuna and the BGC that are closely aligned with our values," said 
Pier-Luigi Sigismondi, global president, Food and Beverages Group. "To create 
systemic change, we need to converge purpose with creativity, innovation and 
technology. This effort is the best representation of how we want to make a 
difference in this world. As a brand that can literally eat its purpose, 
David's perspective on using art and digital technology as a platform for 
awareness and societal change, is one that clearly resonates and inspires us."

Taking a Bite Out of Hunger
Datuna will create a five-part series focused on the intrinsic connection 
between nutrition and food security. The NFTs will represent people coming 
together to take a bite out of hunger. The fifth and final piece, Sunshine for 
All, is a pop-art inspired montage of the first four pieces highlighting the 
importance of closing the gaps to good nutrition for all. This work will also 
live as a physical piece featuring Datuna's signature lens technique ( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=4031337190&u=https%3A%2F%2Fwww.artsy.net%2Fshow%2Fgilles-clement-gallery-david-datuna-viewpoint-of-billions%3Fsort%3Dpartner_show_position&a=signature+lens+technique 
), a layered composition signifying society's individual viewpoints. 

The entire art series will go on sale on May 6. The fifth montage piece will be 
at auction through May 8th and will be on display in a virtual gallery 
(Decentraland) ( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=3784329306&u=https%3A%2F%2Fdecentraland.org%2F&a=Decentraland 
), as well as a physical location in New York City to be announced shortly.

Net proceeds from the NFT sales will be donated to Boys & Girls Clubs to fund 
nutrition and hunger-focused programming, including the Sunshine for All™ 
Cities program. In addition, Dole is working to limit the environmental impact 
of the NFT sale by partnering with decarbonization advisor, Aerial ( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=1727425646&u=https%3A%2F%2Faerial.is%2F&a=Aerial 
), to create a climate positive solution. This will not impact the amount of 
funds raised by the auction and will ensure any future sales are also 
appropriately offset.

For more information and to follow the auctions, please visit 
www.SunshineForAll.com. 

About The Dole Sunshine Company 
The name Dole Sunshine Company is used to represent the global interests and 
combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole 
Asia Fresh. Dole Sunshine Company is not an actual business entity and does not 
operate as such in any country or region. For more information on Dole Sunshine 
Company, please visit www.DoleSunshine.com or www.SunshineForAll.com/en/blog.

About David Datuna 
David Datuna is a Georgian-born American Artist most widely known for his 
Viewpoint of Millions series, featuring portraits of Jay-Z, Steve Jobs, Marilyn 
Monroe, and others; and his groundbreaking Viewpoint of Billions series using 
wearable technology featured at the Smithsonian National Portrait Gallery. 
David's work is represented at prestigious art fairs and galleries globally 
such as Art Miami and The Armory Show. Datuna was born in 1974 in Tbilisi, 
Georgia, and began his journey as an artist after he moved to New York City. As 
a self-taught artist, Datuna's work takes a new direction in abstraction. Using 
a limited color palette, simple shapes, and eyeglass lenses Datuna succeeds in 
creating dynamic and expressive works expressing unity, equality, and freedom.

About Rarible 
Rarible is a marketplace for NFTs. It gives a platform to the artists and 
collectors to create, collect, and trade digital collectibles. Rarible was 
launched in the beginning of 2020 by Alexei Falin and Alex Salnikov. The goal 
of Rarible is to evolve into a fully Decentralized Autonomous Organization 
(DAO), where the decision-making and organization is in control of active 
platform users. By giving creators and collectors the opportunity to come up 
with platform ideas and vote on platform upgrades, they aim to make it a public 
platform, responsive to the users.

About Boys & Girls Clubs
For 160 years, Boys & Girls Clubs of America (www.BGCA.org) has provided a safe 
place for kids and teens to learn and grow. Clubs offer caring adult mentors, 
fun and friendship, and high-impact youth development programs daily during 
critical non-school hours. Boys & Girls Clubs programming promotes academic 
success, good character and leadership, and healthy lifestyles. More than 4,700 
Clubs serve 4.6 million young people through Club membership and community 
outreach. Clubs are in cities, towns, public housing and on Native lands 
throughout the country, and serve military families in BGCA-affiliated Youth 
Centers on U.S. military installations worldwide. National headquarters are 
located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook 
( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=2154757727&u=https%3A%2F%2Fwww.facebook.com%2Fbgca.clubs%2F&a=Facebook 
) or Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=3143429-1&h=312990866&u=https%3A%2F%2Ftwitter.com%2FBGCA_Clubs&a=Twitter 
).

[1]  World Health Organization: The State of Food Security & Nutrition in the 
World
[2]  Food & Agriculture Organization of the UN: Food Loss & Food Waste

SOURCE:  Dole Packaged Foods, LLC