Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, April 28 2021 - 19:13
AsiaNet
Heineken(R) to send 'Pit Wall Bars' to fans at home to enjoy F1(R) races
AMSTERDAM, April 28, 2021 /PRNewswire-AsiaNet/ --

- Heineken(R), global partner of F1(R), has launched a competition for fans to 
win their very own Pit Wall Bar at home for the 2021 season

- Imitating the Red Bull Racing Honda pit wall, fans will get to watch F1(R) 
races like never before

The majority of F1(R) fans have never attended a race in person, so official 
partner Heineken(R) has created the Pit Wall Bar - the ultimate watch-from-home 
experience for fans to get set for Race Sundays.

Photo - https://mma.prnewswire.com/media/1498418/Pit_Wall_Bar.jpg 

Imitating the Red Bull Racing Honda pit wall, fans at home will be able to win 
the next best thing to being trackside at the Formula 1(R). However, unlike the 
pit walls you see at the circuit on race day, this version comes complete with 
its own bar - with a Heineken(R) 0.0 blade, glassware and coasters built in. 

It's the perfect combination for the ultimate F1(R) fan - a hub that will have 
you as tuned into the action as the Red Bull Racing Honda team, while also 
being a fully functioning Heineken(R) 0.0 bar.

The Pit Wall Bar comes complete with multiple screens to watch every angle of 
the action or race telemetry, Heineken(R) 0.0 on tap, racing team headphones 
and much, much more.

The first competition is open for fans to enter now at f1.com/Heineken0.0, 
ahead of the Formula 1 Heineken Grande Premio De Portugal 2021 this Sunday 2nd 
May, with the winner receiving their Pit Wall Bar shortly afterwards to enjoy 
for the rest of the season.

To test the concept with the experts, the Pit Wall Bar was delivered to the 
Formula 1 Pirelli Gran Premio Del Made in Italy E Dell'emilia Romagna by DHL's 
biofuel powered truck, where David Coulthard and Red Bull Racing Honda's Max 
Verstappen and Sergio Perez were treated to a Heineken 0.0 and a first look at 
the bar.

David Coulthard, F1(R) legend and Heineken(R) ambassador, said: "The Pit Wall 
didn't look like this when I was a driver! But I think fans are going to love 
this, getting as close to the action as possible, with ice-cold Heineken(R) 0.0 
on tap? I'm not sure it gets any better than that."

Video - https://www.youtube.com/watch?v=bMC3_cr6WHY

SOURCE  Heineken


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