Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, April 29 2021 - 06:00
AsiaNet
CAS launches new brand reflecting strategic evolution to empower smarter science
COLUMBUS, Ohio, April 29, 2021 /PRNewswire-AsiaNet/ --

Expanding portfolio of solutions and capabilities addressing growing need for 
curated scientific data and expertise to accelerate discovery

CAS [ https://www.cas.org/ ], a division of the American Chemical Society (ACS) 
that specializes in scientific information solutions, today launched a new 
brand reflecting the broadening scope of its solutions and capabilities 
critical to advancing scientific discovery. This new brand mirrors the 
organization's on-going evolution to enable new and smarter uses of scientific 
information as a partner to R&D leaders pursuing more efficient, collaborative, 
and customized innovation models.

"Our brand evolution is a true reflection of who CAS is today; a dynamic 
organization focused on opportunities across the scientific innovation 
spectrum. The passion CAS employees share for science and their pride in our 
unique contribution to advancing discovery unite us with our customers and 
collaborators in a very meaningful way. I am thrilled to see it come to life so 
powerfully through this new brand," said Manuel Guzman, President, CAS.

This launch is the culmination of global research and consultation with 
stakeholders across commercial, academic and government segments to distil the 
most impactful elements that CAS provides as an innovation partner. The new 
brand embodies the unique role CAS plays in creating connections between 
discoveries being made around the world to accelerate breakthroughs. The new 
logo evolves the molecular icon, whose three colors represent the hindsight, 
insight and foresight that are foundational to scientific discovery.

Guzman further reflected, "The pandemic has given people around the world a 
renewed appreciation for the importance of speed in scientific discovery and 
the power of collaboration to expedite solutions to challenging problems. We 
are extremely proud to have collaborated with research organizations around the 
globe tackling COVID-19 over the last year by providing information solutions, 
publishing insights from our scientists, and building open source datasets."

"We continue to advance our content, solutions, and capabilities to ensure we 
are contributing in every way possible to our customers' success in this 
dynamic innovation landscape. This includes delivering more customized 
services, expanding the breadth and depth of our content collection and 
solutions, and investing in emerging technology and talent in areas like 
analytics, big data, and predictive machine learning," highlighted Guzman.

CAS's scientific legacy spans over a century. An early pioneer in digitalizing 
scientific information in the 1960s, CAS scientists and technologists developed 
the first algorithm to encode two-dimensional chemical structure information 
into a computer-readable and searchable format. CAS REGISTRY®, the world's 
largest collection of curated information on chemical substances and 
biosequences, recently surpassed a major milestone adding its 250 millionth 
registered substance – a hybrid oligonucleotide with potential application in 
quality control for mRNA drugs and vaccines disclosed in a recent patent 
application from Moderna, Inc.

Gilles Georges, Chief Scientific Officer at CAS, elaborated on the 
organization's evolution, saying "CAS has become much more than a source of 
chemical information. Today, we collaborate with organizations working in all 
areas of science, from molecular biology to metallurgy. Data custom curated by 
our team of hundreds of scientists from publications in more than 50 languages 
is being used to train state-of-the-art machine learning algorithms with 
potential to drastically expand innovation capacity in segments such as 
pharmaceutica [ 
https://www.cas.org/resources/whitepapers/predicting-new-chemistry ] l, 
specialty chemical [ 
pharmaceutica%20%5b%20https:/www.cas.org/resources/whitepapers/predicting-new-ch
emistry%20%5d%20l ] , and material science [ 
https://www.cas.org/resources/case-studies/curated-training-sets ]and increase 
efficiency of global patent examination [ 
https://www.cas.org/resources/press-releases/cas-inpi-agreement ]."

Georges concluded, "With the volume of scientific data doubling approximately 
every two years, the desire to efficiently leverage learnings across these 
disciplines can quickly be overwhelmed. By curating, connecting and analyzing 
this ocean of data, CAS scientists uncover the insights that enable faster 
progress and our solutions put it at researchers' fingertips."

Media contact:
Tina Tomeo
cas-pr@cas.org 
+1 614-447-3600

ABOUT CAS: CAS is a leader in scientific information solutions, partnering with 
innovators around the world to accelerate scientific breakthroughs. CAS employs 
over 1,400 experts who curate, connect, and analyse scientific knowledge to 
reveal unseen connections. For over 100 years, scientists, patent 
professionals, and business leaders have relied on CAS solutions and expertise 
to provide the hindsight, insight, and foresight they need so they can build 
upon the learnings of the past to discover a better future. CAS is a division 
of the American Chemical Society. Connect with us at cas.org.

Photo - 
https://mma.prnewswire.com/media/1498821/CAS__hindsight_insight_foresight.jpg 
Logo - https://mma.prnewswire.com/media/1497114/CAS_Logo.jpg
 
Source: CAS
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