Country for PR: United States
Contributor: PR Newswire New York
Monday, May 03 2021 - 10:10
AsiaNet
Hi-Chew Rolls Out New Website in Australia and New Zealand to Support Major Retail Expansion
SYDNEY, May 3, 2021 /PRNewswire-AsiaNet/ --

Hi-Chew has rolled out a new website in both Australia and New Zealand to help 
drive customers to hundreds of new retail channels.

Logo - https://mma.prnewswire.com/media/1060499/hi_chew_Logo.jpg 

In Australia, Hi-Chew's 100g Original Mix will be ranged nationally in Cole's 
supermarkets, reaching a total of approximately 700 stores by the end of June. 
Other retailers carrying the popular fruit chew from Japan include Costco and 
Daiso, as well as various convenience stores and petrol stations.

In New Zealand, approximately 140 Countdown stores have begun ranging 100g 
Original Mix, 100g Tropical Mix, and 90g Sweet & Sour Mix. The Foodstuffs Group 
has ranged the candy for several years, so Hi-Chew will now be available in 
most major outlets nationwide.

The new sites can be found at:

https://www.hi-chew.com.au
https://www.hi-chew.co.nz

Based on steadily increased sales in both markets, Hi-Chew parent company 
Morinaga is planning to launch additional flavours / products this year. Sales 
in FY20 tripled compared to FY17, and are on track to achieve a record jump 
this year.

"I've watched major sales growth for Hi-Chew in various markets, but what we're 
seeing here is something new," said Terry Kawabe, Managing Director of Morinaga 
Asia Pacific Co. "Young people in particular are eager to get our products."

Hi-Chew has been supporting retailers with an ever-expanding marketing program, 
including streaming TV channels as well as YouTube, Facebook and Instagram.

Hi-Chew products in ANZ include sticks in Grape, Strawberry, Green Apple, and 
Mango flavours, plus peg bags of Original Mix (100g Grape, Strawberry, Green 
Apple), Tropical Mix (100g Mango, Pineapple, and Orange), Sweet & Sour Mix (90g 
Lemon, Grapefruit, Watermelon), Soda Pop Mix (90g Cola and Lemonade), and 
Yoghurt Mix (90g Plain, Strawberry, and Blueberry).

Hi-Chew was created in 1975 by Morinaga & Co., Ltd., one of Japan's "Big 4" 
confectionery companies. It is the best-selling soft candy in Japan, and has 
been offered in more than 170 flavours in markets worldwide.

Websites: 
www.morinaga-ap.com
https://www.hi-chew.com.au
https://www.hi-chew.co.nz 

SOURCE  Hi-Chew

CONTACT: For video and images (product/campaign), product samples, or further 
info, contact: Australia: Grocery Corporation Pty Ltd., Ms. Jenelle Trisic, 
+61-2-8404-0240, jenellet@grocerycorp.com.au; New Zealand: Tokyo Food Co., Ltd, 
NZ, Mark Whiteman, +64-9-570-5792, order_retail@tokyo.co.nz