- Strategic acquisition cements InvestCloud as the leader in financial planning 
technology, offering a unified digital experience across all wealth segments

InvestCloud, the global leader in cloud-based financial digital solutions, has 
announced a strategic acquisition of Advicent, the premier cash flow, trust and 
tax financial planning provider.

Advicent, a Vista Equity Partners portfolio company, provides financial 
planning technology for over 140,000 financial professionals across nearly 
3,000 firms worldwide. Through its NaviPlan platform, Advicent creates scalable 
financial planning software through industry-leading APIs as well as cash flow 
and goal-based planning engines. It aims to help thousands of financial 
professionals and their clients understand and impact their financial future. 
Advicent's global headquarters are in Milwaukee, Wisconsin, and its European 
base is in the Netherlands.

InvestCloud is a global company specializing in digital platforms that enable 
the development of financial solutions, pre-integrated into the Cloud. It 
supports over $4 trillion of assets for more than 500 direct clients – 
including some of the world's largest banks. The company offers on-demand 
client experiences and intuitive operations solutions using an ever-expanding 
library of modular apps, to create powerful products. 

The acquisition aims to create the world's leading financial planning solution. 
It does this by bridging the advisor-client communication gap by combining 
Advicent's cash flow, trust and tax financial planning engines with 
InvestCloud's digital client and advisor platform and existing market leading 
goal-based financial planning engines. 

The acquisition comes as market volatility has accelerated a focus on financial 
planning – a market worth $52.9 billion in the US alone, and predicted to grow 
3.5 percent in 2021. Advisors require connected experiences for their clients 
to enable seamless integration from financial plans to proposals, and on to 
implementation. The acquisition will give advisors a full-scope unified 
platform to achieve this, alongside providing client management and ongoing 
maintenance functions. It will offer a comprehensive digital experience across 
an advisor's entire book of business, from mass affluent to 
ultra-high-net-worth individuals.

John Wise, Co-founder and CEO of InvestCloud, said: "InvestCloud's planning 
engine will be enhanced with the combination of Advicent (NaviPlan). Advicent 
is a highly differentiated planning engine covering the simple goal-based 
assessments that most of the known financial planning engines cover; however, 
and importantly, Advicent also has advanced retirement income scenarios and 
estate/trust planning focusing on the very difficult planning aspects of tax 
and cash flow. This will be greatly leveraged by the market-leading InvestCloud 
planning solutions and platform used by advisors today. The Advicent team has 
created a great asset which, when combined with InvestCloud's expertise in 
Digital Design, Gaming Theory, Decision Theory and Data Science, will 
accelerate the Advisor experience and drive better adoption and better 
outcomes. I'm thrilled to welcome Advicent into the InvestCloud family."

Wise continues "I'm delighted that, with the support of our Investment partners 
Motive Partners and Clearlake Capital, we are able to substantially grow both 
organically and by enabling great acquisitions such as Advicent."

Angela Pecoraro, CEO of Advicent, said: "We deliberately focused on the most 
complex components in the functional area of financial planning. InvestCloud is 
functionally strong and also extremely well known for design of intuitive user 
experiences. We are delighted to be joining forces with InvestCloud, the 
world's best and most comprehensive financial digital platform for wealth, 
which specializes in intuitive and empathetic digital experiences, 
visualizations and workflows. The opportunity we see together is massive and 
our team has thought this for years – how powerful a partnership would be with 
InvestCloud. As digital plays a more and more critical role in the advisor 
experience, InvestCloud's platform will enable our clients to reduce 
complexities, increase flexibility, and be a game-changing power for 
client-to-advisor collaboration by applying behavioral science to improve 
client outcomes."

InvestCloud's latest acquisition further expands its global client base in 
North America and Europe, while deepening its dominance within wealth 
management, trust and estate planning, as well as private banking. The 
capabilities will be immediately available to InvestCloud's existing global 
client base through its Digital App Store. Clients will be able to leverage 
InvestCloud's design-first approach to digital and the power of the Advicent 
engines to create unparalleled empathetic plans for all clients. 

About InvestCloud

InvestCloud is a global company specializing in digital platforms that enable 
the development of financial solutions, pre-integrated into the Cloud. The 
company offers on-demand client experiences and intuitive operations solutions 
using an ever-expanding library of modular apps, resulting in powerful 
products. Headquartered in Los Angeles, InvestCloud has over 20 global offices 
including New York, London, Geneva, Singapore and Sydney, supporting trillions 
in assets across hundreds of diverse clients – from the largest banks in the 
world to wealth managers, asset managers and asset services companies. 

For more information, visit http://www.InvestCloud.com.

About Advicent

Advicent is the financial planning technology provider of choice for over 
140,000 financial professionals across nearly 3,000 firms worldwide, including 
four of the top five custodians, 15 of the top 25 broker-dealers, seven of the 
top 10 North American banks, and seven of the top 10 North American insurance 
firms. Our decades of experience empower Advicent to create scalable financial 
planning software; compliance workflow management solutions; fully branded 
client experiences through industry-leading APIs; and superior cash flow and 
goal-based calculations. Advicent products are designed to satisfy the needs of 
every investor and are used in firms of all sizes. Through our innovative 
product capabilities and dedicated services, we are able to help thousands of 
financial professionals and their clients understand and impact their financial 
future. 

To learn more, visit https://www.advicent.com. 

InvestCloud Media Contact: 
Rich Went 
Metia Group 
+44 (0) 7745 496 065 
Rich.Went@Metia.com / InvestCloudUK@Metia.com 

SOURCE  InvestCloud