-- A new CFO for Phocas is timely as the data analytics company launches 
planning, analytics and reporting solutions that make financial data more 
accessible to both finance teams and other managers in wholesale distribution, 
and retail sectors. Supply chain uncertainty, demand fluctuations, cashflow 
concerns and disruption of the pandemic makes "knowing your numbers" even more 
vital to goods-based businesses. 

Phocas Software today announced the appointment of Dave Boorman as its new 
Chief Financial Officer (CFO). Boorman successfully managed Phocas' recent 
AU$45 million capital raise, then accepted a permanent role. As CFO, he will 
support the data analytics software company's expansion plans as the investment 
capital is deployed, propelling Phocas to reach the next milestones in its 
growth plans. 

Boorman brings a wealth of experience from senior finance roles with 
multi-nationals and listed companies, including Seven West Media and Vodafone, 
most recently serving as the CFO for Network Ten during the transformational 
years before its sale to CBS Corporation. 

Myles Glashier, CEO of Phocas ( 
https://c212.net/c/link/?t=0&l=en&o=3154952-1&h=2398047979&u=http%3A%2F%2Fwww.phocassoftware.com%2F&a=Phocas 
), said, "Dave knows how to plan and execute for growth. We are excited to have 
someone of his caliber join our leadership team. It gives me confidence that 
Phocas is a sought-after culture and a company with a great future." 

"Dave will work with the global team to map out and follow our sustainable 
growth path, one with good returns for all of our stakeholders, including our 
people, our customers and the planet," added Glashier. 

The company is already using investment funds to bolster a product development 
hub in Christchurch, New Zealand. Phocas will add 40 more software engineers, 
including machine learning specialists to its existing team by year-end. 

"Phocas' financial performance in its bootstrapped-phase, resilience during the 
pandemic and the culture impressed me. Phocas does a great job of developing 
data analytics and reporting solutions that people need, are straightforward to 
implement and easy-to-use," said Boorman. 

Phocas launched its cloud-based financial planning and analysis ( 
https://c212.net/c/link/?t=0&l=en&o=3154952-1&h=342448796&u=https%3A%2F%2Fwww.phocassoftware.com%2Fsoftware%2Fadd-on%2Ffinancial-statements&a=financial+planning+and+analysis 
) solution, which broadens its offering to the mid-market finance team, helping 
them modernize spreadsheet-based processes and share financial data in a 
secure, companywide way. 

Boorman added, "The mid-market finance office is moving towards corporate 
financial performance reporting — accelerated by the disruption of the pandemic 
— but it never had an accessible solution like Phocas that knits all the 
financial processes together. Finance teams can quickly determine the drivers 
of performance, model scenarios, determine cash positions and deliver reports 
with new efficiencies. It's an exciting time to be joining Phocas." 

About Phocas 
Phocas Software (www.phocassoftware.com) provides a company-wide and 
industry-matched SaaS data analytics solution across the major markets of 
Australia, US and the UK. Phocas makes it easy to drill down from high-level 
visual summaries into the underlying data and arrive at insights to make better 
decisions in manufacturing, distribution and retail businesses. 

Phocas provides a consistent user experience centered around simplicity, 
usability and performance. From day one with Phocas, users get tracking and 
reporting on essential KPIs and metrics that are specific to role and industry. 
Users can also add custom measures, dimensions, dashboards and scorecards to 
meet the unique reporting needs of their businesses. 

Phocas raised AU$45 million in 2021 to continue to add predictive analytics ( 
https://c212.net/c/link/?t=0&l=en&o=3154952-1&h=2419738060&u=https%3A%2F%2Fwww.phocassoftware.com%2Fphocas-analytics&a=analytics 
) to core products and build value-add financial solutions for modern finance 
teams. 

US media, Kevin Wilson, kevin.wilson@phocassoftware.com 
International media, Katrina Walter +613 402-703-708

SOURCE: Phocas Software