- PLATINUM-CERTIFIED MUSIC PRODUCER, ARTIST AND DJ TO TAKE THIS YEAR'S OPENING 
CEREMONY TO NEW HEIGHTS WITH ONE-OF-A-KIND PERFORMANCE -

#FORTHELOVEOFIT - Today, UEFA and Pepsi(R) reveal that award-winning global 
superstar Marshmello will headline this year's UEFA Champions League final 
Opening Ceremony presented by Pepsi. The platinum-certified artist/producer 
known for smash hits 'Happier,' 'Silence' and 'Friends,' will present a 
one-of-a-kind performance on Saturday, May 29th, preceding one of the world's 
most watched live sporting events - the UEFA Champions League final. Now in its 
fifth year, the Pepsi-presented Opening Ceremony will see Marshmello deliver a 
virtual six-minute spectacle using the latest in immersive technology, a first 
for both Pepsi and UEFA.

Photo - https://mma.prnewswire.com/media/1510565/Pepsi_Mello_004.jpg 

Marshmello commented: "This really has been a year like no other. I'm looking 
forward to giving my sport, music, and pure entertainment fans a show like they 
have never seen. Thanks to Pepsi and UEFA, that is exactly what I am going to 
bring to the world - a performance that everyone can enjoy."

To announce his performance, Marshmello is seen in a creative video [ 
https://c212.net/c/link/?t=0&l=en&o=3155054-1&h=2527010727&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DKawPKvPIj34&a=creative+video 
] mulling over options for his next show. Suggestions come from a few familiar 
faces, including all-time GOAT Leo Messi, world champion Paul Pogba, and 
Borussia Dortmund sensation Jadon Sancho, as well as members of global music 
group Now United. With the closing scene featuring the award-winning artist 
alongside the iconic UEFA Champions League Trophy, anticipation for an epic 
show is building for fans around the world to experience.

PepsiCo's Vice President, Marketing, Global Beverages, Natalia Filippociants, 
said: "Pepsi has been building the Opening Ceremony platform alongside UEFA 
since 2016, and this year's show will take it to the next level. Pepsi knows 
entertainment - and at times when the world needs it the most, Pepsi brings joy 
and levity. While there might be fewer people in the stadium this year, there 
will be no less energy and excitement. Marshmello is the perfect artist to kick 
start this year's UEFA Champions League final with heart-pounding joy and a set 
list filled with anthems of celebration that transcend genre, appealing to 
football and music audiences globally. Fans should watch for more exciting 
announcements - including some special guests - so stay tuned."

The UEFA Champions League final is one of the most hotly anticipated annual 
sporting events in the world, and this year's match will air in over 200 
countries and territories. The Opening Ceremony presented by Pepsi will be 
broadcast just minutes before the biggest game in European club football gets 
underway. The 2021 Opening Ceremony runs across the international Pepsi 
trademark, which includes Pepsi, Pepsi Black / MAX and Diet Pepsi.

"We are excited to be collaborating with Pepsi for another year, uniting music, 
entertainment and sport to delight fans all over the world," said UEFA 
marketing director Guy-Laurent Epstein.  "Our close partnership has had great 
success in bringing huge names and epic performances to the UEFA Champions 
League final, and we know that Marshmello will put on an unforgettable show."

Building upon the brand's global UEFA Champions League partnership, 2021 saw 
Pepsi launch its global football campaign, 'Music Keeps Us Fizzing.' A fresh ad 
titled 'Fizz to Life' [ 
https://c212.net/c/link/?t=0&l=en&o=3155054-1&h=377189545&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DEMjHEukGL7M&a=Fizz+to+Life 
] features Leo Messi, Paul Pogba, Shanice van de Sanden and Jadon Sancho, with 
a fast-paced combination of football and music showing how football fan culture 
is more than just a 90-minute game. 

For more information, visit: www.facebook.com/uefachampionsleague and the 
official Pepsi social pages around the world. Join the conversation online with 
#FORTHELOVEOFIT.

FOR MORE INFORMATION, CONTACT:
Beth Porter: Beth.Porter@pepsico.com

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in 
more than 200 countries and territories around the world. PepsiCo generated 
more than $70 billion in net revenue in 2020, driven by a complementary food 
and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, 
Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of 
enjoyable foods and beverages, including 23 brands that generate more than $1 
billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and 
Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition 
to win sustainably in the marketplace and embed purpose into all aspects of our 
business strategy and brands. For more information, visit: www.pepsico.com.

About Marshmello
Marshmello's star continues to rise as the famously masked artist breaks 
boundaries across the industry, with chart-topping singles and collaborations 
with the likes of Juice WRLD, Halsey, Demi Lovato, Bastille, Kane Brown, Selena 
Gomez, and more. Marshmello has clocked almost a staggering 10.5 billion 
streams across Spotify alone, and with almost 45 million monthly listeners on 
the platform, he's one of the top 30 most-streamed artists in the world on 
Spotify and the 3rd most subscribed artist on YouTube. Featured on the cover of 
the Forbes magazine "30 Under 30" issue, Marshmello has proved to not only be 
an innovative producer, but a forward-thinking businessman. With his own brand 
of chocolate-filled marshmallows, "Stuffed Puffs", he's also launched a 
children's entertainment channel, Mellodees.

SOURCE: PepsiCo