Today marks the release date of GAC MOTOR's new slogan and brand values that 
define the company's strategic direction moving forward: GO AND CHANGE!

https://mma.prnewswire.com/media/1509489/GO_AND_CHANGE_TVC_EN_110S.mp4

Creating great vehicles is at the center of GAC MOTOR's work. However, the 
company aims go further: looking to break new boundaries in technology, design, 
and research, and to create value and meaningful changes in customer's lives.

"GO AND CHANGE!" encapsulates GAC MOTOR's ethos and direction, which focuses on 
progress through change: namely, pursuing cutting-edge technological research 
and innovation allows the company to develop well-crafted Chinese automobiles.

Brand Values

Four key concepts are at the center of GAC MOTOR's new brand values: 
Craftmanship; Q/D/R (quality, durability, reliability) technological 
innovation; and connection.

To practice craftsmanship to its fullest, GAC MOTOR always aspires to 
transcendence of expectations and excellence in every detail; this is what 
creates higher quality products with lasting value and provides a more 
enjoyable experience for customers.

Quality, Durability and Reliability follows on naturally from this. Every GAC 
MOTOR vehicle is extensively tested, shown by more than 4 million enhanced 
testing kilometers driven by the company thus far. Each model is expected to 
maintain its quality for 240,000 kilometers and 10 years of travel.

Technological innovation is what will allow the company to compete 
internationally. Billions of yuan have been funneled into GAC R&D Centers in 
Detroit, Silicon Valley, Shanghai and Guangzhou. As the company makes a strong 
push towards electrification, these centers have yielded encouraging results, 
such as "sponge silicon" that has drastically reduced the weight and charge 
times of lithium batteries. 

Finally, building a connection of trust with local markets is an important part 
of GAC MOTOR's new stage of brand development. 3 new teams have dispatched to 
Hong Kong, Russia and the Middle East, and showrooms have opened around the 
world. GAC MOTOR has seen success in Chile, which opened 7 new locations, and 
Saudi Arabia, which this year reached the milestone of 10,000 units sold. These 
are encouraging examples of increasing global trust in the GAC MOTOR brand. 

GAC MOTOR is in a position of newfound strength and sees itself today as not 
just a car manufacturer, but a representative of the power of Chinese 
craftsmanship. Rather than waiting for the future to happen, GAC MOTOR and 
drivers throw themselves into action to shape the future: to "GO AND CHANGE!" 
their reality.

SOURCE: GAC MOTOR