Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, May 18 2021 - 08:27
AsiaNet
The Launch of Crurated, a New Membership-Based Wine Community
LONDON, March 18, 2021, /PRNewswire-AsiaNet/--

The cutting-edge new concept is connecting wine lovers with the very people 
behind the bottles they cherish

Launching this spring, Crurated, a unique membership-based wine community, will 
give wine lovers the opportunity to buy and bid on bottles hand-selected from 
the cellars of some of the most coveted producers in the world. Collectors and 
enthusiasts of all levels will be able to come together to celebrate their 
passion and learn more about their favorite wines and regions through digital 
content and exclusive, in-person experiences. 

Founder Alfonso de Gaetano, who brings over a decade of experience at Google, 
dreamed up the concept for Crurated because he wanted to create a community of 
fellow connoisseurs that could discover, learn about and acquire wine from the 
hands of the estates themselves. "Building a community between like-minded 
people will be at the core of Crurated's road map," De Gaetano says.

In addition to the wealth of wine knowledge from experienced fine-and-rare wine 
experts like Crurated's Chief Strategy Officer, Christy Erickson, Crurated 
applies advanced technology to provide the greatest possible customer 
experience. Bottles feature a unique blockchain technology that tracks wine 
from the second it leaves the domain's doors. Members also receive 
complimentary storage at Crurated's professional, temperature- and 
humidity-controlled warehouse in Burgundy. But where the platform really shines 
is the selection of bottles that are hand-picked from the cellars, offering 
members the chance — and access — to purchase young and library vintages from 
sought-after wineries. 

Crurated will offer three membership tiers:
 - Connoisseur: Entry-level membership, offering curated mixed-case discovery 
offers from top winemakers around the world and access to exclusive single-lot 
auctions of old vintages 
 - Collector: Unlimited storage, access to rare bottles and large formats, and 
invitation-only member events 
 - Ambassador: Top-tier membership that includes all other perks, as well as 
first priority in lot allocations and exclusive events with producers

About Crurated:
Launched in 2021 with an emphasis on France and Italy, Crurated is 
membership-based wine community designed to connect connoisseurs with 
world-class producers. A team of specialists provides personalized services and 
authentic experiences, while Crurated's seamless logistics service guarantees 
quality and provenance thanks to secure wine cellar storage and innovative 
blockchain technology. For more on Crurated, visit crurated.com. 

Photo - https://mma.prnewswire.com/media/1505438/Crurated.jpg
Logo - https://mma.prnewswire.com/media/1511917/Crurated_Logo.jpg 

For media inquiries: 
Marianne Fabre-Lanvin
Marianne Fabre-Lanvin & Co.
h@mfl-co.com 

SOURCE: Crurated