- To further expand the relationship with a range of new growth initiatives 
and investments aligned to Microsoft strategy

    Sonata Software Ltd., a global IT services and technology solutions 
company, announced 30 years of relationship with Microsoft, and a commitment to 
invest aggressively in a business that Sonata had identified ahead of the curve 
and has helped drive growth. A relationship that started in India in 1991 has 
today blossomed into a worldwide 360-degree one, spanning industries, 
technologies and geographies. Currently Sonata not only provides services to 
Microsoft across product engineering, customer support and internal IT 
applications, but has a deep global relationship across continents, industries 
and services being a global ISV,SI, lSP, CSP and  ISV dev centre.  

    For Sonata, the key to this success has been aligning continuously to 
Microsoft's strategy and making investments proactively, organically and 
inorganically. Today, the Sonata global go-to-market strategy based on its 
proprietary digital transformation concept – Platformation™, is totally aligned 
to the Microsoft digital transformation strategy of engaging customers, 
empowering employees, optimizing operations, and transforming products across 
the pillars of modern work, Applications and infrastructure, Data & AI and 
business applications. This has been done through a variety of initiatives from 
working closely with product engineering teams of Microsoft to leverage the 
knowledge for building deep expertise, build industry-leading technology 
practices around platform engineering on Azure and Dynamics 365, providing 
engineering services to ISVs wanting to migrate to the Microsoft platform.

    Srikar Reddy, MD & CEO, Sonata Software, said, "The relationship with 
Microsoft is one of Sonata's most important journeys – 30 years old and still 
going strong. What has helped us succeed is our understanding of Microsoft's 
vision, and our investments in acquiring companies, building skills and 
capabilities to align and execute to that vision. Having identified and 
invested in an opportunity ahead of the curve, the focus is now to expand this 
relationship across geographies, technologies, and industries, making further 
investments organically and inorganically and derive maximum advantage from a 
huge and growing market opportunity."

    Sonata has continued to invest and grow in IP's like Brick & Click, Modern 
Distribution, CTRM (Commodity Trading and Risk Management), Connected field 
services, Franchisee retail, Project Accounting for the services Industry. 

    Talking about Sonata's expertise in taking Microsoft offerings to market, 
PVSN Raju, Chief Delivery Officer, Sonata Software, said, "Sonata is certified 
across 18 Microsoft offerings, and is now among a select list of global 
partners that have achieved specialised accreditation across many of these, 
which are critical to Microsoft's growth plans, like Windows Virtual Desktop 
and Azure certifications."  

    Sonata started early in identifying a growth opportunity in Microsoft 
technologies  and to create differentiation, has been investing in 
acquisitions, IP Development, Industry specialisation, Global and Local 
Partnerships and New Geo and Market Expansion.

    In 2015, Sonata expanded its footprint in the Microsoft Dynamics 365 
ecosystem with I.B.I.S.'s leading supply chain software and services provider, 
renowned for its proprietary Advanced Supply Chain Software solution. Sonata 
established its first US development facility in Redmond to get closer to 
Microsoft and enable deeper engagement and entered into a partnership with a 
Denmark–based consulting firm to implement end-to-end Dynamics 365 solutions in 
the region. The recent strategic acquisition of Australia-based Scalable Data 
Systems and US-based Sopris Systems, has significantly augmented their 
Microsoft Dynamics 365 capabilities across the areas of F&O and Field Service, 
respectively. Scalable Data Systems' IP for the Commodities Trading Industry 
and Sopris' capabilities in Field Service, one of the fastest growing areas of 
Dynamics 365 has helped in taking Microsoft solutions to customers in newer 
segments.

    Laura Pfohl, Co-Founder and President of US based Sopris Systems, a company 
that Sonata acquired in 2019, said, "We have now a much larger market to 
target, with a wide portfolio of Microsoft services that Sonata brings, like 
Dynamics Modernisation, Data and Cloud. And an ability to support global 
service industry customers. Sonata's unique Platformation™ model has helped us 
transform our solution into a digital transformation platform rather than a 
pointed solution". 

    Brett Crew, CEO of Australia based Scalable Data Systems another Sonata 
acquisition, said, "We had a strong local presence and technical capability 
already in Microsoft Dynamics. Overnight we scaled to be part of a team of over 
4,000+ with more than 2,500 Microsoft skilled resources, across 18 Gold 
competencies and a global systems integrator. We are enabled to be strategic 
digital partners to our customers, leveraging Microsoft technologies and 
platforms beyond Dynamics including data, analytics, cloud, modernisation and 
process automation.  We can scale quickly and deliver globally. This is driving 
compounding growth for us with Microsoft. Additionally, with Sonata we are able 
to invest and grow our commodity trading solution for Dynamics faster, allowing 
us to service larger customers globally and realise our goals of delivering our 
commodity platform for industry around the world."

    With Microsoft's increased focus on industry-led go-to-market, Sonata has 
aligned its cloud and data services to its unique Platformation™ model of 
digital transformation. Their consulting services are now aligned to the 
catalyst business transformation services of Microsoft. 

    Sonata continues to look at an inorganic strategy aligned to its Microsoft 
alliance led growth strategy focussed on both geographic expansion and 
technology expansion on cloud and data led acquisition. 

    Ranganath Puranik, Chief Growth Officer, Sonata Software sums it up, "At 
30, we are just beginning to tango & the goal of the tango is perfect harmony 
with one's partner."

    About Sonata Software (https://www.sonata-software.com/about-us)


    Logo: https://mma.prnewswire.com/media/689012/Sonata_Software_Logo.jgg 


    Source: Sonata Software