Country for PR: United States
Contributor: PR Newswire New York
Wednesday, May 26 2021 - 12:00
AsiaNet
Consumer Spend in Vietnam Grows by 50% year over year in 2020
HANOI, Vietnam, May 26, 2021 /PRNewswire-AsiaNet/ --

App Annie ( 
https://c212.net/c/link/?t=0&l=en&o=3173372-1&h=2878048572&u=https%3A%2F%2Fwww.appannie.com%2Fen%2F&a=App+Annie 
), the leading mobile data and analytics company helping brands and publishers 
create winning experiences on mobile, today released a new report ( 
https://c212.net/c/link/?t=0&l=en&o=3173372-1&h=3743733437&u=https%3A%2F%2Fwww.appannie.com%2Fen%2Finsights%2Fmarket-data%2F2020-data-confirms-vietnam-as-one-of-the-worlds-most-dynamic-mobile-gaming-markets%2F&a=a+new+report 
) which reveals that consumer spend on gaming in Vietnam grew by 50% year over 
year in 2020.

In terms of downloads, Vietnam ranked second across the SEA (Southeast Asia) 
region in 2020. It accounted for 22% of all games downloads (after Indonesia 
with 38% market share). Year over year, the Vietnamese games market grew by 10% 
in terms of downloads. 

The report also shows that Vietnam is a major market in terms of both being 
home to a stronghold of mobile apps and game publishers as well as having a 
heavily mobile-first consumer base. In fact, the country is home to 5 of the 
top 10 game publishers in ANZSEA (Australia, New Zealand & Southeast Asia) by 
global consumer spend in 2020. 
 
The report cites Vietnamese publisher Amanotes who announced that total 
downloads of its games had passed one billion ( 
https://c212.net/c/link/?t=0&l=en&o=3173372-1&h=2027764220&u=https%3A%2F%2Famanotes.com%2Ffrom-zero-to-billion-amanotes-reached-1-billion-downloads-worldwide%2F&a=%C2%A0passed+one+billion 
). These outstanding accomplishments helped to make Amanotes the #1 game 
publisher among all ANZSEA (Australia, New Zealand & Southeast Asia) 
headquartered publishers by global downloads in 2020. Additionally, the #1 
Vietnamese publisher by downloads VNG, is emerging as a superapp company with 
top apps across multiple verticals including games, payment, chat, music etc 
and has also been working to expand regionally.

According to Junde Yu, General Manager of Gaming, App Annie, "Vietnam presents 
a key opportunity for publishers in this flourishing mobile games economy. The 
country boasts a 'mobile first' culture and is home to 68 million smartphone 
owners, 64% of whom are on 3G, 4G or 5G ( 
https://c212.net/c/link/?t=0&l=en&o=3173372-1&h=2003112348&u=https%3A%2F%2Fdatareportal.com%2Freports%2Fdigital-2021-vietnam&a=64%25+of+whom+are+on+3G%2C+4G+or+5G 
). The average daily time spent in gaming is 3.9hrs — 10% more than for the 
average user in the US." 

To read the full report click here ( 
https://c212.net/c/link/?t=0&l=en&o=3173372-1&h=2196339376&u=https%3A%2F%2Fbit.ly%2F3oIkTka&a=here 
). 

About App Annie

App Annie ( 
https://c212.net/c/link/?t=0&l=en&o=3173372-1&h=4215196258&u=https%3A%2F%2Fwww.appannie.com%2F&a=App+Annie 
) is the industry's most trusted mobile data and analytics platform. Our 
mission is to help customers create winning mobile experiences and achieve 
excellence. We are unmatched in our data science capabilities and are the only 
market data provider that derives estimates and insights from an AI driven 
model.
 
SOURCE App Annie

CONTACT: press@appannie.com
Translations

Vietnamese