- Global Campaign Underway to Promote Unity, Equality, Solidarity and Hope -

Celebrating its ninth anniversary on May 22, Tokyo Skytree, the world's tallest 
tower operated by TOBU TOWER SKYTREE CO., LTD., launched an exciting global 
campaign to promote unity, solidarity, equality and hope. With all eyes on 
Japan ahead of the world's biggest sporting spectacle this summer, and with 
continuing discussions about hosting a safe and successful event amid the 
ongoing COVID-19 pandemic, Tokyo Skytree has become a beacon of hope, 
resilience and positive energy.

Tokyo Skytree launched a vibrant and innovative "W1SH RIBBON DISCOVER & CONNECT 
THE WORLD" campaign in cooperation with celebrated international photographer 
and director Leslie Kee. Thousands of people have already attached their wishes 
to the "Tree of Hope" monument located at the observation deck of Tokyo 
Skytree. Given the current travel restrictions, the campaign is also being 
driven via social media. People anywhere in the world can send in their wishes 
using the hashtag #W1SHRIBBON.

A special music video has been created by renowned music producer Nico The Owl 
to capture the essence of the campaign, featuring a diverse cross-section of 
society along with dancers, celebrities and athletes. Leading fashion icon 
Kansai Yamamoto designed a unique collection of exquisite clothes with bold 
designs and vibrant colors to reflect the values of the campaign.

For more information, please visit: 
https://kyodonewsprwire.jp/attach/202105265399-O1-nmu061P3.pdf


Source: TOBU TOWER SKYTREE CO., LTD.