- The deal brings together state-of-the-art music licensing technologies 
with best-in-class creation of bespoke music and strategy for brands and 
agencies

    Songtradr, the world's largest B2B music licensing marketplace, announced 
today that it has acquired MassiveMusic, the leading global creative music 
agency that helps the world's most renowned brands become more strategic and 
effective with the emotional power of music and sound. 

    The acquisition of MassiveMusic comes at a pivotal time in the industry 
where a rise in technologies and channels of content means the number of places 
where a brand's sound is experienced is dramatically increasing. With the 
explosion of content creation across multiple media formats, the size of the 
music industry is expected to reach $131bn 
[https://journalofmusic.com/focus/2021-music-boom-coming]by 2030. Marketers 
more than ever have to cut through and create maximum impact, driving an 
urgency to optimize the power of music. Combining MassiveMusic's unrivalled 
music for brands footprint with Songtradr's technologies and data-informed B2B 
music products creates the only complete tech enabled music solution for brands 
in the digital age.   

    "MassiveMusic has built a standout reputation for bold, brilliant, creative 
music solutions for brands over the last 20+ years," said Paul Wiltshire, CEO 
of Songtradr. "The complexities of the B2B music industry have made it 
challenging to fully adopt and leverage technology, limiting it from 
experiencing the same growth as the consumer music industry.  Bringing our 
companies and competencies together creates the scale and trust to enable a 
true transformation of the B2B music industry and unlock significant growth 
potential." 

    The leading creative music agency in the world, MassiveMusic has 
approximately 85 employees with offices in Amsterdam, Berlin, London, New York, 
Los Angeles and Tokyo. The company creates and curates world class music, 
strategic sonic branding solutions and music management for global brands such 
as Nike, Heineken, Apple and UEFA. This year, MassiveMusic launched the world's 
first data-driven sonic branding tool: MassiveBASS 
[https://www.massivemusic.com/massivebass/index.html], a revolutionary platform 
that combines art and science and predicts success in recall, distinctiveness 
and connection to brand personality. MassiveMusic has also won every possible 
industry award, such as Cannes Gold Lion, D&AD, CLIO, Transform and more. 
MassiveMusic has seen impressive growth over the past year, despite the 
backdrop of COVID-19, delivering double digit revenue growth in 2020 in 
comparison to 2019.

     "At MassiveMusic we are very excited to be joining forces with Songtradr. 
Our services are fully complementary to each other, allowing us to further 
enrich the services that we provide to our clients. The global brands and 
talented creative agencies we work with can all profit from the unique 
proposition that is created by combining the world's biggest B2B music 
licensing technology company with the leading global creative music agency," 
said Hans Brouwer, Founder and CEO of MassiveMusic. "The thing that excites me 
the most is how our visions, ambitions and cultures are aligned. From the first 
meeting onwards our partnership felt like we'd been in a band for a long time 
already. We are looking forward to helping our global clients grow: Harder, 
Better, Faster, Stronger; if you allow me to quote the revolutionary Daft Punk."

    With over 300,000 tracks licensed through their ecosystem and more than 1.5 
millions tracks on their platform, Songtradr has become the largest music 
licensing platform in less than five years. In 2019 it acquired Big Sync Music, 
and since gone on to acquire Cuesongs, Song Zu, Pretzel, Tunefind and made an 
investment into ASX listed music data company Jaxsta.

MassiveMusic will lead the B2B Music Services Division of Songtradr Group 
enabling brands and agencies to dramatically increase their marketing impact 
and solve all their music needs in one place. From artists, music licensing, 
bespoke music composition and sonic branding to tech, data and real-time 
insights, marketers can be more efficient and impactful.

    ABOUT SONGTRADR: 
    Songtradr is the largest B2B music licensing marketplace in the world, 
providing music creators and rights owners with a complete tech-enabled 
solution for rights management and monetization while providing B2B music users 
such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming, 
streaming and social media platforms with highly-efficient, AI guided access to 
music. 

    ABOUT MASSIVEMUSIC: 
    MassiveMusic is the agency of record for some of the most famous brands in 
the world. As a trusted partner, MassiveMusic delivers everything a brand needs 
in the field of music, voice and sound. Impactful strategies, sonic brand 
identities and best-in-class compositions – the agency creates this and much 
more thanks to its fervent passion for music combined with craftsmanship and 
scientific research. The ultimate goal? To make the world sound better, while 
helping brands and agencies be more effective through the emotional power of 
sound. The nifty creators and strategic thinkers behind MassiveMusic can be 
found in offices and studios around the world. Rumour has it they also throw a 
massive party every once in a while.

    Logo - https://mma.prnewswire.com/media/1085219/Songtradr_Logo.jpg 

 
    Source: Songtradr