Recently, GWM has released several globally-oriented new models, among which is 
HAVAL JOLION, originally inspired by the concept "JOY LIFE ON", which has 
attracted a large number of users. To decode the new model's high popularity, 
we had the honor of inviting Design Director Christopher Zarlenga to interpret 
the creative ideas of HAVAL JOLION. 

Christopher said that its design inspiration came from a group of skater boys 
on the street. Touched by their energy and passion, Christopher came up with 
the concept "JOY LIFE ON", in hopes of delivering an optimistic life attitude 
to global users. 

Christopher explains that, "This enjoyment is brought to you by the user 
experience, by the design, by the joy on life concept we designed into the 
vehicle." JOLION presents a fashionable style, while it is also a nice partner 
in urban life. For this model, six colors are available, including Hamilton 
White, Mars Red, Energy Green, Ayers Grey, Blue Sapphire, and Golden Black. 
Each color represents an image and reflects a personality, which may vary among 
people. The golden-ratio bodywork and the flexible flowing waist line enable 
its simple exquisiteness, presenting space for the imagination. Together with a 
smart and sharp front face, "halberd" type front LED headlamps, and luxury 
grille, this elegant SUV is vigorously dynamic, instantly awakening youth. In 
addition, it is designed with a comfortable cockpit and 26 storage places. Even 
large bottled drinks can be easily stored in the compartment in the door, 
allowing a more pleasant trip for gatherings. Moreover, intelligent technology 
brings about a better driving experience. With internetworking enabled, the 
central control screen and mobile phones can be easily connected as desired. 
Even in the car, users can experience the joy of being in a media room--playing 
games, watching movies, it is truly amusing. For those who are inexperienced or 
not good at parking, the one-key automatic parking provides great relief for a 
leisurely shopping experience. There are four driving modes, including 
Standard, Sport, Economy and Snow. The Snow mode can avoid track slip, the 
Sport mode provides a great back-pressing feeling with its amazing acceleration 
capability, the Economy mode immediately reduces the base fuel consumption; 
multiple options are offered to activate your free driving. 

As Christopher said, "The forward-looking design is to bring value and high 
performance to the user. When usability and convenience meet in design, it's 
designed for everybody." 

"JOY LIFE ON" focuses on consuming joy. More importantly, it values turning a 
happy life into productivity and becoming the master of fate. In terms of the 
design concept, the GWM has always emphasized "breakthrough innovation". In 
particular, when it comes to feelings and culture, it has adhered to a 
user-centric principle and enabled vehicles to integrate into users' lives and 
bring them values. In the future, by sticking to the approach of global car 
building, the GWM will produce more high-performance products, featuring both 
high-quality appearance and emotional experience. 

SOURCE:  HAVAL

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   Caption: HAVAL JOLION’s International Design for Global Users