Stibo Systems( 
https://www.stibosystems.com/press-releases/named-leader-in-the-forrester-wave-product-information-management 
), a global leader in multidomain Master Data Management (MDM) solutions, 
announces that it was among the select companies that Forrester invited to 
participate in The Forrester Wave™: Product Information Management [PIM], Q2 
2021 evaluation. In this evaluation, Stibo Systems was cited as a Leader by 
Forrester. Modern PIM, most effectively deployed as an integrated component of 
a multidomain MDM solution, is the acquisition, management and sharing of 
accurate, trustworthy product data to drive brand experience, innovation and 
growth[1]. 

The Forrester Wave report commented that, "Stibo Systems is a good fit for 
companies with complex, multidomain data management needs that want the 
flexibility of a modern PIM without sacrificing robust data modelling and 
governance." 

"Over the last few years, more and more customers striving for data 
transparency have adopted our advanced multidomain MDM solution, which includes 
and often starts with implementation of its strong PIM / Product MDM and 
Product Data Syndication capabilities. Customers leverage our solutions to 
improve their customer experience in key industries, including manufacturing, 
distribution, CPG and retail," says Jesper Ejlersen( 
https://www.stibosystems.com/company/leadership/jesper-ejlersen ), CEO of Stibo 
Systems. 

"Nearly one in five (18%) of surveyed US online adults returned an item bought 
online because the description was inaccurate. Accurate and engaging product 
data is foundational to building customer trust and loyalty, but it also plays 
a critical role in empowering customers to be the experts in their purchasing 
process (and beyond)," commented Forrester in the report. "With the increasing 
role of digital channels in customer journeys (including in stores and online 
as accelerated by the pandemic), rising customer expectations for more 
personalized content, and growing channel requirements for tailored data and 
rich media, PIM has moved into the spotlight."

In this evaluation, Stibo Systems received the highest possible scores in the 
criteria of Product data creation and onboarding; Product data management; 
Governance and process support; Deployment and support; Innovation roadmap; 
Partner ecosystem; Customer base; and Revenue.

"Becoming a leader in analyst assessments is something that we publicly aspire 
to," says Stibo Systems CEO Jesper Ejlersen( 
https://www.stibosystems.com/company/leadership/jesper-ejlersen ). "We believe 
recognition from Forrester as a leader in PIM delivers on this aspiration and 
the expectations of those we wish to do business with. The Forrester PIM Wave 
is among the most prestigious analyst publications in this field, and we are 
proud to be named a leader. We think this positions us as the global leader in 
PIM and that this latest report proves our dedication to this space. Strong PIM 
and multidomain MDM capabilities combined with high levels of customer 
satisfaction are why customers choose to work with us, so we feel this report 
is particularly relevant."

[1] Stibo Systems definition of Product Information Management (PIM)
 

About Stibo Systems 
Stibo Systems, the master data management company, is the trusted enabler of 
data transparency. Our solutions are the driving force behind forward-thinking 
companies around the world that have unlocked the strategic value of their 
master data. We empower them to improve the customer experience, drive 
innovation and growth and create an essential foundation for digital 
transformation. This gives them the transparency they require and desire – a 
single, accurate view of their master data – so they can make informed 
decisions and achieve goals of scale, scope and ambition. Stibo Systems is a 
privately held subsidiary of the Stibo A/S group, founded in 1794, and is 
headquartered in Aarhus, Denmark. More at stibosystems.com. 

SOURCE:  Forrester