SKEMA is launching a new programme with the prestigious US university UCLA 
Extension to meet the challenges of transformation and expansion in the 
entertainment industry sector (film, streaming platforms, television, concerts, 
etc.). From the start of term in September 2021, the two institutions will 
offer the new 'Digital Marketing and Business & Management of Entertainment' 
programme, specifically co-constructed for the specialisation year of SKEMA's 
Master in Management Programme. 

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A dual skill-set highly sought-after by recruiters
The programme aims to give students a dual skill-set which is highly 
sought-after in two very complementary fields: digital marketing and management 
in the entertainment industry. The new video content platforms like Netflix, 
Amazon Prime, Disney, and the whole industry on a larger scale, have strongly 
accelerated the need for content and its promotion. This has created new 
opportunities for students.

OPT to work in the United States
At the end of the course, students receive the SKEMA Master of Science and two 
Certificates from UCLA Extension: Digital Marketing Certificate and Business & 
Management of Entertainment Certificate.

In addition, the course gives access to "OPT" (Optional Practical Training), 
meaning a year of professional work experience in the United States after 
obtaining the Certificate.

Any graduate of UCLA Extension is also invited to join the UCLA Alumni 
association.

UCLA is ranked 13th Best Global University (US News & World Report 2021 
Rankings) and is the number-one public university in the United States. The 
best researchers in the world work there and its alumni network includes 
various scholars, researchers, athletes, Oscar-nominated actors and directors, 
leaders in government, etc. 

Christine Cassabois, Christine.cassabois@skema.edu


SOURCE  SKEMA Business School