Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, June 07 2021 - 19:52
AsiaNet
L'OCCITANE Race for Vision 2021: United Against Blindness
GENEVA, June 7, 2021, /PRNewswire-AsiaNet/--

Every year since 2016, the Race for Vision has brought together thousands of 
L'OCCITANE Group employees across the world. Its aim is to fight blindness in 
countries where many cases of vision loss could be prevented with appropriate 
screening or treatment. The idea is to accumulate as many collective kilometres 
as possible by walking, running, cycling and swimming. At the end of the event, 
L'OCCITANE, via its Foundation, pledges to fund projects to fight avoidable 
blindness. Its donation will be determined on the basis of the total distance 
covered.

To ensure every step contributes to the collective momentum, a dedicated mobile 
application serves as a link between participants. It brings together all the 
individual activity and enables participants to encourage one another and to 
create awareness about visual impairment among employees regardless of where in 
the world they are. The Race for Vision 2021 will be held between 7 and 27 
June, and this year once again, the target is to donate a total of 
EUR300,000 to support the selected projects. In 2020, more than 8,500 people 
took part, covering over 750,000km.
 
When it comes to philanthropy, fighting against avoidable blindness is one of 
L'OCCITANE's, its subsidiaries' and its Foundation's major priorities for 
action. The commitment to this cause is closely connected with the Group's 
inclusive approach. In line with that, to the extent that packaging permits, 
L'OCCITANE en Provence products have included braille labelling since 1997.

There is a clear link to all of the products of the L'OCCITANE Group brands, 
too, whose specific textures, scents and methods of application ensure they 
appeal to the senses in order to deliver an experience grounded in well-being.

According to the International Agency for the Prevention of Blindness (IAPB), 
1.1 billion people across the world are blind or visually impaired, and yet 90% 
of those cases could have been prevented or cured.* 

Following the conclusion of the Union for Vision programme in 2020 (which 
benefited 10 million people), the L'OCCITANE Foundation has committed to 
helping a total of 15 million people – that's 5 million more than last time – 
between 2021 and 2025 through its Caring for Sight programme, which in addition 
to providing screening, treatment and glasses also funds medical equipment and 
training.

* https://www.iapb.org/fr/learn/vision-atlas/
 
Contact:
groupcommunication@loccitane.com

Photo - 
https://mma.prnewswire.com/media/1526611/LOCCITANE_Race_for_Vision_2021.jpg
Logo - https://mma.prnewswire.com/media/1527234/LOCCITANE_GROUP_logo.jpg

SOURCE: L’OCCITANE Group