- The achievement is another step in Corona's long-term aim to leave no plastic 
in nature 
- For World Oceans Week, Corona Releases "Plastic Reality" an eye-opening 
augmented reality (AR) experience to empower people to join the brand in their 
zero plastic quest
- The Augmented Reality (AR) tool is the first of its kind to show people their 
personal plastic footprint and offer tips on how to reduce it

Corona has become the first global beverage brand with a net zero plastic 
footprint, meaning the brand recovers more plastic from the environment than it 
releases into the world. This achievement is part of Corona's vision to be a 
sustainability leader in consumer packaged goods and is the latest in the 
brand's longtime efforts to help protect the world's oceans and beaches from 
marine plastic pollution.

Achieving this milestone comes after an extensive external assessment of 
Corona's global operations against the 3RI Corporate Plastic Stewardship 
Guidelines [https://www.3rinitiative.org/guidelines-for-corporates ] by South 
Pole, a leading climate solutions provider. The assessment measured Corona's 
remaining plastic usage throughout the brand's products and distribution 
logistics processes. It also followed the Verra Plastic Waste Reduction 
Standard to calculate the impact of Corona's mitigation activities, including a 
major investment in Mexico Recicla, a recycling facility in Mexico. Thanks to 
these mitigation efforts, Corona now recovers more plastic than its plastic 
footprint.

"As a brand born at the beach and deeply connected with nature, Corona has a 
responsibility to do all it can to be an ally to our environment and our 
oceans," said Felipe Ambra, Global Vice President of Marketing, Corona. 
"Becoming the first global beverage brand with a net zero plastic footprint is 
the latest in Corona's broader ambition to help protect the world's oceans and 
beaches from plastic pollution. But we can't do it alone. That's why Corona 
created Plastic Reality, an augmented reality experience that allows people to 
see their annual plastic footprint in their own home. Seeing your full years' 
worth of plastic in your living room is truly eye-opening, and hopefully will 
inspire people to reduce their personal plastic use and their impact on the 
environment."

Plastic Reality users get an estimate of their annual plastic footprint after 
answering some basic questions about their consumption habits. That footprint 
is then visualized through colorful AR pieces of plastic that splash across the 
user's physical world like seawater washing ashore. From there Plastic Reality 
opens a virtual portal to a polluted beach paradise that shows how plastic 
affects nature while prompting users to take action to reduce their plastic 
footprint. For more information and to try Plastic Reality, visit 
www.PlasticReality.com.

"Corona is setting a high bar for the industry. Their ongoing product redesign 
efforts will progressively eliminate the plastic they don't need, and their 
investment in Mexico Recicla goes well beyond what is required to address their 
current plastic footprint, the plastic lost to nature. We congratulate Corona 
for reducing plastic usage, and strengthening collection and recycling 
infrastructure in Mexico, without which the vision of a circular economy would 
not be possible," said Irene Hofmeijer, Senior Managing Consultant for Plastics 
at South Pole.

Corona's net zero plastic achievement is another step in the brand's long-term 
journey to eliminate its plastic footprint entirely. The Corona Plastic-Free 
Challenge [https://www.100accelerator.com/en/challenges/corona ] looks for 
passionate entrepreneurs from across the globe to help Corona find new ideas or 
technologies that can reduce or eliminate more plastic from the supply chain. 
Additionally, Corona is investing in the redesign of key products. For example, 
100% of Corona export volume for cans will be free of plastic rings by the end 
of the year.

"We welcome this first important step by Corona towards the complete removal of 
plastic from their supply chain," said Richard Hill, CEO of Ocean Generation. 
"This net zero plastic footprint accreditation demonstrates Corona's 
recognition of the plastic footprint their products leave on the planet and the 
series of practical steps they are starting to take in mitigation. We look 
forward to working with Corona to achieve their ultimate aim of leaving no 
plastic in nature." 

These efforts build on Corona's longstanding commitment to help protect the 
world's oceans and beaches from plastic pollution. So far, Corona has conducted 
over 1,400 clean-ups, engaging over 68,000 volunteers, and collecting plastic 
waste from more than 44 million square meters of beach – for further 
information see 
https://protectparadise.com 

About Corona

Born in Mexico, Corona is the leading beer brand in the country, the most 
popular Mexican beer worldwide exported to more than 180 countries. Corona 
Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona 
is a pioneer in the beer industry by being the first to use a transparent 
bottle showcasing its purity and high quality to the world. The artwork found 
on the bottle is painted, highlighting our commitment to quality in our 
packaging and our Mexican heritage. No Corona is complete without the lime. 
Naturally adding character, flavor and refreshment, the lime ritual is an 
integral part of delivering an experience that is truly unique to Corona. The 
brand is synonymous with the beach and celebrates time outdoors. It invites 
people to pause, relax and enjoy the simple pleasures of life.

Corona has an ongoing commitment to plastics. Since its partnership with Parley 
in 2017 has had great impact, over accomplishing its mission to protect 100 
islands before 2020, as well as deploying a constant global clean up effort.
The brand has ambitious sustainability goals outside of plastic too.
Recently, Corona launched 'The barley pack' piloting a new technology that 
turns barley remains into paper packaging to reduce waste.

More than 60% of Corona's global glass volume in Mexico is returnable, and a 
recent expansion of this into Germany, the brand has plans to scale up 
returnable bottle across different regions in the near future and reutilize all 
its bottles.

About South Pole

South Pole is a leading project developer and provider of global climate 
solutions, with 500 experts in 18 offices worldwide. South Pole has worked with 
over 1,000 companies and organizations on their climate and sustainability 
journeys, helping them reduce their impact on the climate while mitigating risk 
and creating value. Its expertise covers project finance, climate risk 
analysis, and the development of environmental commodities, like carbon, 
plastic and renewable energy credits. South Pole has mobilised climate finance 
to nearly 1,000 projects responsible for removing, reducing, or avoiding over 
100 million tonnes of CO2e to date. For more information, visit 
www.southpole.com or follow us on LinkedIn, Twitter, and Facebook.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in 
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South 
Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the 
New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for 
a better world. Beer, the original social network, has been bringing people 
together for thousands of years. We are committed to building great brands that 
stand the test of time and to brewing the best beers using the finest natural 
ingredients. Our diverse portfolio of well over 500 beer brands includes global 
brands Budweiser(R), Corona(R) and Stella Artois(R); multi-country brands 
Beck's(R), Hoegaarden(R), Leffe(R) and Michelob Ultra(R); and local champions 
such as Aguila(R), Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R), 
Castle Lite(R), Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R), 
Quilmes(R), Victoria(R), Sedrin(R), and Skol(R). Our brewing heritage dates 
back more than 600 years, spanning continents and generations. From our 
European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering 
spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the 
Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, 
the first brewery in Brazil. Geographically diversified with a balanced 
exposure to developed and developing markets, we leverage the collective 
strengths of approximately 164,000 employees based in nearly 50 countries 
worldwide. For 2020, AB InBev's reported revenue was 46.8 billion USD 
(excluding JVs and associates).

About Ocean Generation 

Ocean Generation combines a decade-long experience of science and storytelling 
with the fresh energy of a youth collective. Starting with 'A Plastic Ocean' 
documentary – praised by Sir David Attenborough as "one of the most important 
films of our time" – Ocean Generation is now growing an inclusive global 
movement to tackle Ocean threats.

They are dedicated to building a world where the Ocean is freed from human 
threats within a generation; to restore a healthy relationship between humanity 
and the Ocean. "As the first generation to deeply understand Ocean issues, 
we're also the last generation who can stop them. We are the Ocean Generation."

Photo - https://mma.prnewswire.com/media/1528357/Corona_Net_Zero_Plastic_1.jpg  
Photo - https://mma.prnewswire.com/media/1528358/Corona_Net_Zero_Plastic_2.jpg  
Logo - https://mma.prnewswire.com/media/1528355/Corona_Logo.jpg  

SOURCE: Corona