-- The partnership will accelerate global growth plans for SSENSE, the leading 
platform for fashion and Everything Else(TM).

SSENSE, the global technology platform for fashion and Everything Else(TM), 
announced today it has received a minority investment from leading investment 
firm Sequoia Capital, giving the company a post-money enterprise value of over 
CAD 5 billion.

Logo - 
https://mma.prnewswire.com/media/1528638/SSENSE_SSENSE_secures_a_minority_investment_from_Sequoia_Capital.jpg 


This is the first round of external funding in the company's 18-year history. 
Proceeds from the transaction will be used to further accelerate the company's 
global growth strategy. Following the transaction, Angelica Cheung, Venture 
Partner for Sequoia Capital China, will join the SSENSE Board of Directors.

Rami Atallah, Co-founder & Chief Executive Officer of SSENSE said: "SSENSE was 
founded on the principles of challenging convention and using our platform to 
amplify the voices that are changing the way we see the world. I'm grateful to 
be surrounded by a diverse, world-class team who continues to contribute to the 
ongoing success of SSENSE. We've found a like-minded partner who shares our 
belief in pushing boundaries as we advance in our next stages of growth. 
Together, I'm confident we'll strengthen the strategic, operational, and 
technological foundations to achieve our bold aspirations."

Neil Shen, Steward of Sequoia Capital, Founding and Managing Partner of Sequoia 
Capital China said: "We are thrilled to become the first outside investor and 
partner with SSENSE. Under the leadership of brothers Rami, Firas, and Bassel 
Atallah, SSENSE has emerged as one of the leading online fashion platforms 
connecting brands with Millennials and Gen Z consumers around the world. 
Sequoia is excited to support SSENSE in its continued global expansion and 
China acceleration. The partnership represents another solid step in our 
efforts in supporting the fashion industry's digitalization, backing visionary 
founders to transform and elevate the global fashion e-commerce experience to a 
new level."

Rothschild & Co served as the exclusive financial advisor to SSENSE in the 
transaction. Simpson Thacher & Bartlett LLP served as the legal advisor to 
SSENSE.

ABOUT SSENSE

SSENSE (pronounced [es-uhns]) is a global technology platform operating at the 
intersection of culture, community, and commerce. Co-founded in 2003 by 
brothers Rami, Firas, and Bassel Atallah, and headquartered in Montreal, it 
features a mix of established and emerging luxury brands across womenswear, 
menswear, kidswear, and Everything Else(TM). 

SSENSE has garnered critical acclaim as both an e-commerce engine and a 
producer of cultural content. SSENSE generates an average of 100 million 
monthly page views. Approximately 80% of its audience is between the ages of 18 
to 40. It is privately held and has achieved high double digit annual growth 
and profitability since its inception. 

ABOUT SEQUOIA CHINA

The Sequoia team helps daring founders build legendary companies. In partnering 
with Sequoia, companies benefit from our unmatched community and the lessons 
we've learned over 49 years. As "The Entrepreneurs Behind the Entrepreneurs," 
Sequoia China focuses on three sectors: TMT, consumer/services and healthcare. 
Over the past 16 years we've had the privilege of working with approximately 
600 companies in China.

Contact:
Liela Toure
liela.toure@ssense.com 

SOURCE: SSENSE