Country for PR: United States
Contributor: PR Newswire New York
Tuesday, June 15 2021 - 17:01
AsiaNet
App Annie and IDC report reveals that in Q1 consumers spent $1.7B per week in mobile games
SAN FRANCISCO, June 15, 2021 /PRNewswire-AsiaNet/ --

App Annie ( 
https://c212.net/c/link/?t=0&l=en&o=3194912-1&h=4132960335&u=https%3A%2F%2Fwww.appannie.com%2Fen%2F&a=App+Annie 
), the mobile data and analytics company driven by AI today in partnership with 
IDC, released the Gaming Spotlight 2021 report ( 
https://c212.net/c/link/?t=0&l=en&o=3194912-1&h=413557718&u=https%3A%2F%2Fwww.appannie.com%2Fen%2Finsights%2Fmobile-gaming%2F2021-gaming-spotlight&a=Gaming+Spotlight+2021+report 
).

Logo - https://mma.prnewswire.com/media/653562/App_Annie_Logo.jpg 

Spending on mobile is set to extend its lead to more than 2.9x over desktop 
gaming and 3.1x more than home game consoles. One year into the pandemic, 
demand for mobile gaming continues to increase. Globally, users downloaded 30% 
more mobile games per week in Q1 2021 from pre-pandemic levels, clocking in at 
over 1 billion games per week. In Q1 2021, consumers spent $1.7 billion per 
week in mobile games on iOS and Google Play, up 40% from pre-pandemic levels.

Select findings include:

    -- Americas & Europe saw the biggest growth in market share for
       global consumer spend: US and Germany led the growth in North
       America and Western Europe, respectively, from Q1 2020 to Q1 2021.
       APAC still makes up around half of mobile gaming spend in Q1 2021
    -- Publishers embrace cross-platform features: Top grossing games
       including Lineage M ( 
https://c212.net/c/link/?t=0&l=en&o=3194912-1&h=1853474058&u=https%3A%2F%2Fwww.appannie.com%2Fapps%2Fall-stores%2Fapp%2F1000600000601327&a=Lineage+M 
),
       Lords Mobile ( 
https://c212.net/c/link/?t=0&l=en&o=3194912-1&h=2678251767&u=https%3A%2F%2Fwww.appannie.com%2Fapps%2Fall-stores%2Fapp%2F1000600000527041%2F&a=Lords+Mobile 
),
       Roblox ( 
https://c212.net/c/link/?t=0&l=en&o=3194912-1&h=3396723302&u=https%3A%2F%2Fwww.appannie.com%2Fapps%2Fall-stores%2Fapp%2F1000600000442706&a=Roblox 
)
       and PUBG Mobile ( 
https://c212.net/c/link/?t=0&l=en&o=3194912-1&h=535785107&u=https%3A%2F%2Fwww.appannie.com%2Fapps%2Fall-stores%2Fapp%2F1000600000652669&a=PUBG+Mobile 
)
       leveraged cross-platform experiences which translated to long
       term engagement and monetization potential
    -- Cross-play features reign supreme: Games featuring the ability
       to access multiple platforms have gained in popularity.  Genshin
       Impact became a global blockbuster across mobile, PC and console
       as a result of a well-executed multi-platform roll out
    -- Appetite for Hyper Casual & Simulation Games surged: Subgenres
       that saw the greatest growth in market share by downloads were
       Hyper Casual (+6.7pts), Kids (+1.0pts), Simulation (+0.6pts),
       and Racing (+0.3pts) 
    -- Game streaming increased engagement & monetization: Apps such
       as Discord and Twitch saw elevated per user engagement well into
       April 2021, as game streaming habits ingrained one year into
       the pandemic

"The smartphone platform has brought the joy of gaming to global users at an 
unprecedented rate. This is one of the biggest and yet strongest growth 
verticals in the app industry. Cross-platform functionality will drive 
acceleration -- allowing for a console-quality experience to be in the pocket 
of every smartphone owner." said Junde Yu, MD of Gaming, App Annie

Read the full Gaming spotlight here ( 
https://c212.net/c/link/?t=0&l=en&o=3194912-1&h=2380170302&u=https%3A%2F%2Fwww.appannie.com%2Fen%2Finsights%2Fmobile-gaming%2F2021-gaming-spotlight&a=here 
). 

About App Annie
App Annie ( 
https://c212.net/c/link/?t=0&l=en&o=3194912-1&h=2799876881&u=https%3A%2F%2Fwww.appannie.com%2F&a=App+Annie 
) is the industry's most trusted mobile data and analytics platform. Our 
mission is to help customers create winning mobile experiences and achieve 
excellence.

SOURCE  App Annie

CONTACT: press@appannie.com