Perfect World Investment & Holding Group (Perfect World) held a cooperation 
conference in Wuxi City and inked strategic cooperation agreements with seven 
enterprises and institutions of different fields on June 3.

As a world's leading entertainment group, Perfect World proposed "Creative 
Thinking" strategy, aiming at breaking the barrier of the real world and 
virtual world, and combining new types of games with traditional industries so 
as to empower the development of traditional industries and promote digital 
upgrade of traditional industries as well.

Under the "Creative Thinking" strategy, Perfect World has made significant 
achievements in its cooperation with enterprises and institutions, such as 
implanting scenes of the Qinhuai Lantern Fair of Nanjing Confucius Temple into 
its famous game "Zhuxian," and the collaboration between its mobile game 
Chronicle of Infinity and the famous sports brand Peak.

Perfect World CEO Dr. Robert H. Xiao said at the conference that after all the 
successful cases, Perfect World has been more confident about cross-over 
cooperation between digital culture industry and traditional industries. He 
promised that Perfect World will keep exploring to establish a value chain that 
empowers traditional industries, and incubate more new types of culture 
content, products, and business models.

In its collaboration with Nianhuawan scenic spot in Wuxi, Perfect World 
gamified the scenic spots, and brought tourists an immersive experience by 
combing the scenic spot and the digital world. The move helps the scenic spot 
to upgrade from service-based economic to experience economy.

"Not only will we explore subdivided fields with partners, but also work as a 
bridge to promote cross-over cooperation among companies in various fields, so 
as to achieve common development," said Dr. Xiao. "And we hope to joint hands 
with our partners to unlock a new track in this 'experimental production' of 
the culture industry that faces the future," he added.

Perfect World will tailor a whole set of solutions and plans on digital 
upgrading partners' products based on their requirements. For example, in its 
cooperation with Shanghai Science and Technology Museum, Perfect World will 
develop a game to turn the complicated scientific knowledge into visions to 
help readers understand the scientific knowledge. The Group will also have an 
in-depth cooperation with China Audio-video and Digital Publishing Association 
in the field of education and vocational training such as e-sports talent 
cultivation.

The culture department of Beijing's Dongcheng district, People's Cultural 
Tourism of People's Daily, a cultural & creative institute affiliated to 
Tsinghua University, Beijing Dongsheng Bozhan Cloud Computing Technology Co., 
Ltd., and Nianhuawan scenic spot, also signed strategic cooperation agreements 
with Perfect World in the brand cooperation conference.



SOURCE: Perfect World

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   Caption: Perfect World reaches strategic cooperation with enterprises and 
institutions.