Country for PR: United States
Contributor: PR Newswire New York
Wednesday, June 16 2021 - 05:06
AsiaNet
TripleLift Reaches New Milestone: $1 Billion in Publisher Payouts
NEW YORK, June 15, 2021 /PRNewswire-AsiaNet/ --

- Company represents 31,000 unique website properties 

Today, TripleLift, one of the fastest-growing ad tech companies in the world, 
announced it has surpassed $1 billion in publisher payouts, marking a new 
milestone for the company and its publisher partners. In the last month alone, 
TripleLift publishers earned over $50 million in revenue on the platform, 
another record for the company. 

Logo - https://mma.prnewswire.com/media/1476042/TripleLift_Logo.jpg 

"We take pride in the growth our publishers have had with TripleLift. That's $1 
billion towards quality content and journalism that globally supports the free 
distribution of content, information, and news," said Michael Lehman, SVP 
Global Supply at TripleLift. "Hitting the $1 billion revenue share mark feels 
great, but what feels even better is knowing we achieved it in partnership with 
organizations that we appreciate, admire, and all of whom have actively helped 
us design our product roadmap." 

TripleLift first launched its native programmatic product in 2014 to help 
publishers compete with large media platforms who were grabbing an increasingly 
disproportionate slice of ad budgets and squeezing publishers across the open 
web in the process. Since then, the company has expanded its product portfolio 
to support every major programmatically transactable ad format from display to 
Connected TV. Today, 75% of TripleLift publishers transact on multiple ad 
formats, and 73% of TripleLift's publishers offer video inventory on the 
platform.  

TripleLift boasts direct relationships with over 900 publishers, who represent 
over 31,000 websites; 20% of those publishers are owned by historically 
underrepresented voices in media, including Black, Latinx, AAPI, LGBTQ+ and 
women.

About TripleLift 
TripleLift, one of the fastest-growing ad tech companies in the world, is a 
technology company with products at the intersection of creative and media. Its 
mission is to make advertising better for everyone — publishers, advertisers 
and consumers — by reinventing ad placement one medium at a time. With direct 
inventory sources, diverse product lines, and creative designed for scale, 
TripleLift is leading the next generation of programmatic advertising from 
desktop to television. Working with 90% of the publishers on the comScore 200, 
100% of the brands on the AdAge 100, and 100% of the top 20 global DSPs, 
TripleLift has grown its revenue by high double digits since inception and has 
now recorded five years of accelerating profitability. TripleLift has appeared 
on the Inc. 5000, Deloitte Technology Fast 500 and Crain's New York Fast 50 for 
four consecutive years, and has been on Business Insider's list of Hottest Ad 
Tech Companies for the last two years. Find out more information about how 
TripleLift is shaping the future of advertising at triplelift.com ( 
https://c212.net/c/link/?t=0&l=en&o=3197038-1&h=2766891462&u=https%3A%2F%2Ftriplelift.com%2F%3Futm_source%3Dpr%26utm_medium%3Dpress-release%26utm_campaign%3Dgrowth-jj&a=triplelift.com 
).

SOURCE  TripleLift

CONTACT: Wendi Smith, wendi.smith@theblazestrategy.com
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