Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, June 17 2021 - 19:47
AsiaNet
Michael Li Joins Human Horizons as Co-President
SHANGHAI, June 17, 2021 /PRNewswire-AsiaNet/ --

Human Horizons, the company behind the world's-first evolvable super SUV, the 
HiPhi X, has announced that Michael Li has joined the company as Co-President, 
reporting directly to Ding Lei, Chairman, Founder, and CEO of Human Horizons. 
With a wealth of experience in the automotive industry, Michael will also serve 
as Chairman of Sales and Service, overseeing all HiPhi sales, after-sales, 
customer development, daily operations, brand PR, and product communications. 
Moving forward, Michael will be dedicated to improving the overall quality of 
customer service provided by the company, ensuring a positive experience 
throughout the entire customer lifecycle. 

Regarding his appointment, Michael Li said, "I am so honored to be joining the 
Human Horizons team. This is an innovative company that is not only leading the 
way in the automotive industry, but also understands what consumers really 
want, and how to give it to them. Under the guidance of Ding Lei and the 
current management team, the company has achieved some very impressive results 
within a short period of time. I look forward to continuing their work, forging 
closer relationships with users and providing genuinely great quality products 
and services."

Human Horizons founder and CEO, Ding Lei noted, "Michael's appointment is a 
crucial step in the next stage of our journey at Human Horizons. He brings with 
him much experience and knowledge in marketing and brand operations whilst also 
being a forward-thinking visionary. At this moment in time, the on-schedule 
delivery of the HiPhi X is an important milestone for the company, marking the 
beginning of a new stage of co-creation with our users to create genuine value 
together."

Michael Li holds a bachelor's degree in Engineering from Hefei University of 
Technology and a master's degree in Power Engineering from Dalian University of 
Technology; he was also awarded an EMBA from the China Europe International 
Business School. Michael has won numerous awards and was named a notable figure 
in China's automotive industry during the 30th and 40th anniversary of China's 
reforms. 

Michael Li has accumulated in-depth experience in the automotive industry, and 
driven innovative sales and marketing strategies that bolstered brand market 
share. His previous roles include board member, Deputy General Manager, and 
Sales Manager at Chery Automobile as well as board member and Deputy Manager of 
Operations at Hyundai Motors (Beijing). Prior to these positions, Michael also 
served as Sales Director of Mercedes-Benz (China), CEO of Qoros Auto, Vice 
President of Hyundai Motor Group (China), and General Manager of Dongfeng Yueda 
Kia Motor Co., Ltd. 

In other associated changes, Human Horizons Co-Founder Kevin Chen will step 
down as CMO but continue to serve as COO. In this role, Kevin will support Ding 
Lei in overall business management, daily operations, and product planning, as 
well as supporting product center management, driving overseas business 
planning and facility construction. Kevin will also work with the company's 
management team to focus on brand-building.

About HiPhi 

HiPhi is a premium brand created by Human Horizons and enhanced by its users. 
HiPhi X is an EV with a lightweight hybrid aluminum-steel construction and 
sustainable vegan leathers and recyclable materials which add to the 
sustainable nature of Human Horizons' EV products.

About Human Horizons

Human Horizons was established for R&D in innovative and leading intelligent 
mobility technologies as well as the industrialization of future-oriented smart 
vehicles. Furthermore, Human Horizons builds smart transportation technologies 
and contributes to the development of smart cities, which will redefine human 
mobility.

Forward-Looking Statement

This press release contains statements that may constitute "forward-looking" 
statements. These forward-looking statements can be identified by terminologies 
such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," 
"believes," "estimates," "likely to," and similar statements. Statements that 
are not historical facts, including statements about Human Horizons' beliefs, 
plans, and expectations, are forward-looking statements. Forward-looking 
statements involve inherent risks and uncertainties. A number of factors could 
cause actual results to differ materially from those contained in any 
forward-looking statement, including but not limited to the following: Human 
Horizons' strategies, future business development, and financial condition and 
results of operations; Human Horizons' limited operating history; risks 
associated with electric vehicles; Human Horizons' ability to develop, 
manufacture, and deliver vehicles of high quality and appeal to customers on 
schedule and on a large scale; Human Horizons' ability to grow manufacturing in 
its joint venture plant; product defects or any other failure of vehicles to 
perform as expected; Human Horizons' ability to build the Human Horizons and 
HiPhi brands; Human Horizons' ability to compete successfully; Human Horizons' 
ability to secure sufficient reservations of orders; changes in consumer demand 
and government incentives, subsidies, or other favorable government policies; 
general economic and business conditions globally and in China and assumptions 
underlying or related to any of the foregoing. All information provided in this 
press release is as of the date of this press release, and Human Horizons does 
not undertake any obligation to update any forward-looking statement, except as 
required under applicable law.

SOURCE  Human Horizons

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=394037

   Caption: With a wealth of experience in the automotive industry, Michael Li 
will also serve as Chairman of Sales and Service, overseeing all HiPhi sales, 
after-sales, customer development, daily operations, brand PR, and product 
communications. Moving forward, Michael will be dedicated to improving the 
overall quality of customer service provided by the company, ensuring a 
positive experience throughout the entire customer lifecycle.

Attachments
Michael-Li.jpg
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Japanese