Country for PR: United States
Contributor: PR Newswire New York
Wednesday, June 23 2021 - 08:00
AsiaNet
MRI Software and Propic Sign National Deal to Bring Conversational AI to Aussie Property Managers
SYDNEY, June 23, 2021 /PRNewswire-AsiaNet/ --

-- Agents free to focus on interpersonal moments that matter while AI handles 
the rest

MRI Software ( 
https://c212.net/c/link/?t=0&l=en&o=3204644-1&h=4245145443&u=http%3A%2F%2Fwww.mrisoftware.com%2F&a=MRI+Software 
), a global leader in real estate software, has signed an exclusive partnership 
agreement with Propic, an Australian-based proptech startup, to introduce new 
conversational artificial intelligence (AI) technology to MRI clients across 
Australia and New Zealand.

Logo - https://mma.prnewswire.com/media/489877/MRI_Logo.jpg

"The partnership promises to accelerate AI adoption in the property management 
industry to the advantage of anyone who buys, sells, rents, owns or manages 
property and has access to the Internet – that is, most adult Australians and 
property managers," said Josh Symons, MRI Software Real Estate Industry 
Principal. 

Leah Jay is an existing MRI client that piloted Propic's Enliven product from 
November to earlier this year across its three offices in Newcastle and the 
Hunter region. The results were impressive: the AI system successfully 
responded to 99.89% of more than 14,500 inquiries without any human 
interaction, including sending 104 tenancy applications. As a result, the Leah 
Jay team went from 1,200 emails in their inbox to zero while providing 24/7 
accessibility and responsiveness to consumers. 

Cassandra Lantry, General Manager for Leah Jay, said, "One customer had a 
31-minute AI-powered conversation without any human interaction from us, and 
they were very happy with the outcome. Our data shows the peak of inquiries 
take place at 10pm, presumably after the kids are in bed and mum and dad are on 
the couch watching TV and scanning real estate sites. 

"This technology fuses the best of MRI and Propic so we can truly be there for 
customers when it suits them. The technology is simply brilliant, and the 
future of real estate. It allows us to focus on meaningful interactions with 
people, while the AI reads emails and inquiries, understands what consumers are 
asking, and answers their questions - accurately, quickly, and appropriately – 
any time, day and night," she said. 

Propic developed two AI proptech solutions enabling real estate agents and 
property managers to respond and communicate with consumers via automated 
conversational or text AI any time of day or night. Its platform also tracks 
every property in Australia (about 14.8 million) daily. It then uses predictive 
analytics and machine learning to provide commercially invaluable insights, 
such as anticipating appraisals and listings based on potential buyers' online 
behaviour, for example. 

Propic CEO, Jeffrey Gray, said, "I truly believe our AI technology is one of 
its kind in the world, and I'm thrilled a global powerhouse like MRI, which is 
so well-connected and respected here in Australia and New Zealand, will be 
advancing its uptake across real estate agencies and property firms everywhere."

David Bowie, MRI's Senior Vice President and Executive Managing Director, 
Asia-Pacific, said, "Propic has developed products and platforms leveraging AI 
and big data that have profound benefits for our clients. It made a lot of 
sense for the MRI team to partner with Propic, in line with our partner program 
strategy, to provide MRI clients with access to innovative technology 
solutions."

About MRI Software
MRI Software is a leading provider of real estate software solutions that 
transform the way communities live, work and play. MRI's comprehensive, 
flexible, open and connected platform empowers owners, operators and occupiers 
in commercial and residential property organizations to innovate in rapidly 
changing markets. MRI has been a trailblazer in the PropTech industry for over 
five decades, serving more than two million users worldwide. Through leading 
solutions and a rich partner ecosystem, MRI gives real estate companies the 
freedom to elevate their business and gain a competitive edge. MRI became one 
of the first real estate software providers to serve Australia and New Zealand 
in 1995 and further strengthened its commitment to the region with the 
acquisitions of Rockend, WhosOnLocation and Palace. For more information, visit 
mrisoftware.com ( 
https://c212.net/c/link/?t=0&l=en&o=3204644-1&h=3343505690&u=https%3A%2F%2Fwww.mrisoftware.com%2Fau%2F%3Futm_source%3DPressRelease%26utm_medium%3Dwire%26utm_content%3Dcenturia&a=mrisoftware.com 
).

About Propic
Propic's platforms leverage data and AI technologies to help real estate 
professionals automate and transform customer journeys and predict future 
customer needs. Based in Sydney, Australia, Propic provides solutions to some 
of Australia's most recognisable and leading Real Estate brands. For more 
information, visit propic.com.au ( 
https://c212.net/c/link/?t=0&l=en&o=3204644-1&h=1412194329&u=https%3A%2F%2Fpropic.com.au%2F&a=propic.com.au 
)

About Leah Jay 
Founder Leah Jay transformed 'rentals' into Property Management back in 1994, 
and others followed. For the past 27 years Leah Jay has focused solely on 
property management and become the most awarded property managers in NSW. Its 
Complete Property Management approach is a unique combination of focused 
experience, core values, Investment Services expertise and innovation through 
technology that enables Complete Property Management to be delivered. For more 
information visit leahjay.com.au

MEDIA CONTACT

For more information, or to arrange an interview with Propic, MRI Software, or 
Leah Jay, please contact:

Heather Jones, PR Director 
0400 394 669
heather@hjconsulting.com.au  

SOURCE MRI Software