Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, June 23 2021 - 15:54
AsiaNet
Leading APAC e-tailer Miss Amara partners with Netcore Cloud to scale revenue through website personalization
SYDNEY, June 23, 2021 /PRNewswire-AsiaNet/ --

    Miss Amara [https://missamara.com.au/], one of the largest rug e-tailers in 
the Asia-Pacific region, has partnered with Netcore Cloud to boost its revenue, 
customer engagement, and retention through AI-powered personalization.

   By partnering with Netcore Cloud, Miss Amara [https://missamara.com.au/] 
aims to leverage Netcore's AI-powered personalization engine to enhance the 
product recommendations it offers to its users, and improve the add-to-cart 
rate, purchase rate, and overall revenue. 

   Netcore Cloud's proprietary AI algorithms, when integrated with Miss Amara's 
[https://missamara.com.au/] website, will predict the most relevant and 
personalized products for each customer in real-time. Displaying the right 
product at the different pages of the website increases the chances of 
customers buying the recommended products. The user interaction works as 
real-time feedback and helps in continually improving product recommendations. 

    Following an initial  A/B testing phase, Netcore's product recommendations 
contributed to 10% of the total website conversions. 

   Jacob Dryer, Digital Marketing Manager, Miss Amara 
[https://missamara.com.au/] said, "We were already using another recommendation 
engine and were getting good conversion rates, when we were introduced to 
Netcore Cloud through a co-marketer in Australia. Netcore Cloud's 
personalization engine helped us further improve the accuracy of the 
recommendations. Also, we were able to integrate these effectively at many more 
touch-points in the website. With this, we were able to increase the ATC rates 
by 4%-5% ON TOP of the existing engine."

   "Delivering personalized experiences across all user touchpoints is a core 
mission of all our offerings. The team at Miss Amara 
[https://missamara.com.au/] is as cutting-edge as it can get and we are excited 
to arm them with the best possible martech stack for customer engagement and 
retention. With our unique expertise of serving brands in the e-commerce space 
across the globe, we are confident of achieving astronomical results in an 
expedited time frame," added Kalpit Jain, Group CEO, Netcore Cloud.

   About Netcore Cloud [https://netcorecloud.com/]

   Netcore Cloud is a globally recognized marketing technology SaaS company. It 
offers full-stack martech products that help product and growth marketers 
deliver AI-powered intelligent customer experiences across all touchpoints of 
the user journey. The platform is an all-in-one solution for building unified 
views of customers, orchestrating omni-channel communication journeys, 
personalizing the apps and websites, optimizing user experience, real-time 
reporting and actionable analytics.  All the products are designed to scale, 
with a focus on ROI. Netcore Cloud delivers 12+ billion emails, and tracks 100+ 
billion marketing events every month for world's top marketers.

    Netcore Cloud serves over 5000 clients spread across 18 countries. Industry 
leading brands Canon, Disney+ Hotstar, Jockey, Puma, The Body Shop, Jack & 
Jones, Tommy Hilfiger, Gas Jeans, Tobi, Standard Chartered, Pizza Hut, 
McDonalds, Thi Truong Si, Matahari, Gramedia, Hnam Mobile, and Fahasa trust 
Netcore Cloud to power their customer acquisition, engagement, and retention 
goals. 

   Netcore Cloud has been in business for 20+ years, is a leader in Asia and is 
aggressively expanding its presence in the US, EU, and South America. Netcore 
operates out of India, USA, Germany, Nigeria, Singapore, Malaysia, Thailand, 
Philippines, Vietnam, and UAE. 

   About Miss Amara [https://missamara.com.au/]

   Miss Amara [https://missamara.com.au/] is a premium e-retailer of rugs, with 
online stores in Australia, Hong Kong, New Zealand, and USA. The brand's 
mission is to create the best possible experience for customers shopping for 
rugs online. Launched in 2014, Miss Amara [https://missamara.com.au/] is now 
regarded as one of the emerging e-commerce leaders in the APAC region.

   Logo: https://mma.prnewswire.com/media/1495164/Netcore_Cloud_Logo.jpg 

   Source: Netcore Cloud