-- FTX  REACHES AGREEMENT WITH MLB PLAYERS INC. FOR GROUP PLAYER RIGHTS
-- Leading Cryptocurrency Exchange Partners with America's National Pastime to 
Expand Brand Awareness Worldwide

FTX Trading Limited and West Realm Shires Services Inc., owners and operators 
of FTX.COM and FTX.US (collectively, "FTX"), and Major League Baseball (MLB), 
today announced a new long-term, global partnership. FTX.US has partnered with 
MLB in relation to the US, and FTX.COM internationally. FTX.COM and FTX.US 
have, together, established FTX as the Official Cryptocurrency Exchange brand 
of MLB. This deal, the first-ever partnership between a professional sports 
league and a cryptocurrency exchange, was established to create increased brand 
awareness for FTX and continued innovation for MLB.

Logo - https://mma.prnewswire.com/media/1509937/FTX_US_Logo.jpg 

In addition, FTX.US has formed an agreement with MLB Players Inc., a subsidiary 
of the MLB Players Association that manages all of the commercial activities 
for the organization.  FTX will have group player rights which allows the 
organization to use highlights of players in content creation.

FTX.US will become MLB's first-ever umpire uniform patch partner. Beginning 
with the MLB All-Star Game, presented by Mastercard, on July 13th, an FTX.US 
logo patch will adorn all umpire uniforms for regular season, Postseason, 
Spring Training and Jewel Event games. This new agreement also provides FTX 
with worldwide marketing rights associated with MLB marks, logos and special 
events. Fans will see applicable FTX brand promotion around nationally 
televised MLB games, MLB.com, MLB Network, MLB.TV, social media platforms and 
more high impact baseball media. FTX and MLB will announce additional 
partnership activation details at a later date.

FTX CEO and Founder Sam Bankman-Fried commented on the news, "It's an honor for 
FTX to be the first cryptocurrency exchange to be associated with the history 
and tradition of America's national pastime. FTX.COM and FTX.US are excited to 
enter this first-of-its-kind partnership with Major League Baseball. At FTX, we 
strive each day to make a positive global impact, and there is no better 
partner for us to achieve this goal with than with MLB and its international 
fan base. We look forward to announcing further details of our long-term 
partnership throughout the remainder of this year."

MLB Chief Revenue Officer, Noah Garden stated, "This is an incredibly exciting 
announcement for everyone in Major League Baseball as we partner with a global 
leader in the early stages of their unbelievable growth. FTX quickly cultivated 
itself into a worldwide leader in the ever-evolving cryptocurrency industry and 
continues to build on its already impressive reputation. Our fans have been 
early adopters in using new technologies to engage with our game. We cannot 
wait to start collaborating with Sam and the entire FTX team."

About FTX.US
FTX.US is a US-regulated cryptocurrency exchange, built from the ground up. Our 
mission is for FTX.US to grow the digital currency ecosystem, offer US traders 
a platform that inspires their loyalty and become the market leading US 
cryptocurrency exchange by volume over the next two years.

To learn more about FTX.US, please visit: https://ftx.us/

About FTX.COM
FTX.COM is a cryptocurrency exchange built by traders, for traders. It offers 
innovative products, including industry-leading derivatives, options and 
volatility products, tokenized stocks, prediction markets, leveraged tokens and 
an OTC desk. FTX.COM strives to be an intuitive yet powerful platform for all 
kinds of users, and to be the most innovative exchange in the industry.  
FTX.COM has grown quickly since its founding, becoming one of the most 
respected cryptocurrency exchanges in the world in less than 2 years.

To learn more about FTX.COM, please visit: https://ftx.com/
FTX.COM is not available to US residents or residents of other prohibited 
jurisdictions, as set out in its Terms of Service.

About MLB Players, Inc.
MLB Players, Inc. is the business arm of the Major League Baseball Players 
Association. The Major League Baseball Players Association (www.MLBPLAYERS.com) 
is the collective bargaining representative for all professional baseball 
players of the thirty Major League Baseball teams and serves as the exclusive 
group licensing agent for commercial and licensing activities involving active 
Major League Baseball Players. On behalf of its members, it operates the 
Players Choice licensing program and the Players Choice Awards, which benefit 
the needy through the Major League Baseball Players Trust 
(www.PlayersTrust.org), a charitable foundation established and run entirely by 
Major League Baseball players. Follow: @MLB_Players; @Peloteros_MLB; 
@MLBPlayersTrust; @MLBPlayersInc and @MLBPlayersMedia.

 

Contact:

Matt Bourne or David Hochman, MLB Communications, +1 (212) 931-7878, 
www.mlbpressbox.com, @MLB_PR
Jay Morakis, M Group Strategic Communications,+1 (646) 859-5951, 
ftx@mgroupsc.com
Silvia Alvarez, Major League Baseball Players Association, +1 (646) 285-1819, 
www.mlbplayers.com, @MLB_PLAYERS

 
SOURCE: FTX.US