China Media Group (CMG) and Kuaishou held a joint press conference officially 
announcing a short video strategic partnership on Tokyo 2020 Olympics Games and 
the Beijing 2022 Winter Olympics. Kuaishou now holds the official broadcasting 
rights for Tokyo 2020 Olympics and Beijing 2022 Winter Olympics. Kuaishou is 
the first short video and live-streaming platform globally to become an 
official broadcaster of the Olympics Games.

Su Hua, CEO of Kuaishou Technology, emphasised at the conference that Kuaishou 
remains true to its beginning aspirations of recording and sharing life 
stories. He also notes that it's an honor for Kuaishou to be able to document 
and enjoy the Olympic Games with all users. As a pioneer since 2011,  Kuaishou 
has provided internet users globally the opportunity to record and share their 
life stories. The platform witnessed the growth and development of various 
aspects of society and gradually became a base for modern day social media 
platforms. Presently Kuaishou has 1 billion monthly active users from all 
around the globe. People from different countries of varying ages and diverse 
lifestyles get to interact with and learn from each other. Kuaishou was chosen 
as its principles and communities are in alignment with the spirit of the 
Olympic Games.

Su also mentioned that Kuaishou's multiple successful partnerships with CMG has 
allowed for Kuaishou to explore new ways to allow users to enjoy a more 
convenient participation experience for large scale events. For example, the 
parade was first live-streamed from multiple angles during the 2019 National 
Day celebration, which garnered over 1 billion views. Furthermore, CCTV's 2020 
New Year's Gala debuted a new Kuaishou interactive feature of "videos+likes." 
The new feature gathered over 63.9 billion interactions - defined as user 
comment and sending red packets - and even setting a new record of number of 
likes for an event. The feature has influenced users to now watch the New 
Year's Gala on dual screens for a boosted experience.

Kuaishou is confident in providing top quality broadcast of the games as the 
platform is home to thriving sports communities and has much experience in 
hosting broadcasts about major sporting events. According to Su, there are 
nearly 50,000 high-quality sports content creators and 150 million users who 
are sports fans on Kuaishou. Currently, the sports content on Kuaishou covers 
sports like football, basketball, boxing, snooker, racing, extreme sports, and 
outdoor sports. In March, Kuaishou even became the official livestream and 
short video partner of the Chinese Basketball Association (CBA). The total 
views of the live streams during the 2020-2021 season reached a high of 810 
million and achieved over 360 million interactions. Kuaishou users have also 
repurposed content from the live stream to create meaningful and enriching 
content of their own, indicating an extremely successful event.

For the Olympic Games partnership, Kuaishou announced plans to make use of its 
unique product capabilities and technological expertise to create a series of 
interactive features that can allow users to participate virtually as part of 
the Olympics. At the same time, Kuaishou is committed to improve its 
promotional methods of the games, to explore different angles of capturing the 
games and ensure full coverage of all events. Kuaishou will work with CMG in 
hopes of producing the most interactive experience with extensive coverage of 
the Olympic Games in history.

Source: Kuaishou Technology