The 2021 Brisbane Truck Show was held as scheduled in Australia in mid-May. The 
four-day event featured almost 35,000 attendees, among which 65% were local 
professional buyers. Techking Australia attended the Show with its 
game-changing OTR and TBR tires, marking the debut of this two-year-old 
subsidiary in the world's leading industry exhibitions.

During the event, Techking showcased outstanding tire application cases and 
brought many of the exhibitors and visitors. An innovative pitching session was 
also organized to expound the Company's service capabilities, competitive 
advantages, and sales support policy designed for the local Australian market, 
and to further explore clients' tire needs.

Established in 2019, Techking Australia represents the first localization pilot 
program of the Company in global expansion. It is also the most important 
milestone in channel localization under the Company's three-lever development 
model.

With the support of the Australian subsidiary, Techking has well implemented 
its three-lever development model in the local market, including integrated 
product R&D, localized marketing channel, and onsite technical support. So far, 
Techking has developed many custom-made tires based on the Australian 
subsidiary's insights of local client needs, built up 3 local warehouses for 
better local deliverability.

"Taking our Australian client M who has partnered with us for five years for 
example, since we opened the Australian subsidiary, we keep regular visits to 
their mines to collect feedback. At the same time, we ensure timely delivery 
with the support of local warehouse logistics." said Techking Australia sales 
manager Frank Sun, "Over the past two years, Client M has great recognition of 
Techking."

Techking vice president Star Song said: "As the first localization pilot 
program, our Australia subsidiary will play more roles in enhancing 
localization and local operations." Looking ahead, Techking plans to copy or 
migrate the localization model to more countries and regions, so users in these 
countries and regions could be benefited from Techking products and services of 
higher value. 
 
Since its establishment in 2005, Techking has worked with mining and 
construction companies in more than 160 countries, provided customized services 
to almost 40 renowned manufacturers such as LIEBHERR, DOOSAN, TADANO, JCB, 
EPIROC, SANY and XCMG, and proudly served global mining and construction 
giants, including Rio Tinto, Glencore, BHP and Zijin Mining. For more details, 
please visit Techking official website https://www.techking.com/.

SOURCE: Techking Tires Limited