-- Features available in latest product releases from Tableau and Salesforce 
help more people see and understand data

Tableau, the world's leading analytics platform (NYSE: CRM), is bringing data 
analytics and AI together in a suite of new and expanded augmented analytics 
features. Tableau's latest release will empower more people with the right 
technology to make smarter and faster decisions regardless of their role and 
skill level. 

Logo - 
https://mma.prnewswire.com/media/411941/TABLEAU_SOFTWARE_LOGOjpg_Logo.jpg 

New IDC research(1) ( 
https://c212.net/c/link/?t=0&l=en&o=3209914-1&h=1880777698&u=https%3A%2F%2Fwww.tableau.com%2Flearn%2Fwhitepapers%2Fidc-data-culture&a=New+IDC+research 
) found that a strong data culture creates numerous benefits including 
increased collaboration, innovation, and measurable value like trust and 
accountability, regardless of industry or region. However, gaps persist between 
expectations and reality -- 83 percent of CEOs expect their organizations to be 
more data-driven, but only 33 percent of employees are comfortable using data 
analytics to support their decisions.

"Organizations can drive growth and foster innovation by pairing the right 
technology investments with a focus on data culture," said Chandana Gopal, IDC 
Research Director, Future of Intelligence. "Technologies like embedded AI and 
augmented analytics are promising tools that can democratize analytics beyond 
the traditional BI and advanced analyst user, and empower all workers to become 
more data-driven in their decisions."

Key new augmented analytics functions from Tableau include:

    -- Ask Data is now available to all roles and users for Tableau Server 
       and Tableau Online with several significant updates. Ask Data helps 
       more people, regardless of their role, answer business questions using 
       natural language. With a new input experience that guides users on how 
       to ask the most relevant question and dashboard integration for an 
       integrated, simple and personalized experience, this release of Ask 
       Data dramatically broadens the number of people who can successfully 
       ask questions of data. 

    -- Explain Data is now available to all roles and all users for Tableau 
       Server and Tableau Online. It helps answer the 'why' in data by using 
       powerful statistical methods and machine learning to surface 
       understandable explanations behind data points. Now with a UI 
       optimized for a wider audience, business users can quickly understand 
       the drivers behind a specific data point. Explain Data also reduces 
       the risk of error by searching for explanations in the entire data 
       source, beyond what is shown in the visualization. 

    -- Ask Data for Salesforce helps Salesforce users ask any question in 
       Tableau CRM using natural language and semantic search to get answers 
       instantly in the form of insights, instantly generated reports, and 
       recommended dashboards, tailored to the context of their business. 
       Because Ask Data for Salesforce automatically learns directly from 
       Salesforce data and users, minimal admin setup time is required, 
       enabling all users to start using data for decision making. 

    -- Einstein Discovery for Salesforce Reports auto analyzes data from 
       Salesforce reports quickly and thoroughly to explore and identify the 
       most important insights, surfacing them with charts and explanations 
       that are easy to understand. It helps reduce the barrier to machine 
       learning by enabling direct access to the associated Einstein 
       Discovery story, where users can analyze further.

"There's a growing disconnect between business leaders expecting a data-driven 
organization, and employees who aren't comfortable using data to make 
decisions," said Francois Ajenstat, Chief Product Officer, Tableau. "Building 
truly data-first organizations requires unlocking the power of data for as many 
people as possible. AI-powered analytics will help more people use data to 
answer questions, make meaningful decisions and, ultimately, transform their 
business."

Through augmented analytics, Tableau tackles the data skills gap by guiding 
people to uncover insights they wouldn't otherwise see or discover.

"Ask Data opens up an opportunity to close the gap between advanced analysts 
and a broader, general business audience, allowing anyone to connect and 
explore data," said Ilya Kovalenko, ýData Analyst & Visualization Team Lead, 
Siemens. "By leveraging Tableau's modern and fast natural language processing 
technology, our colleagues are reaching insights faster than ever before. With 
Explain Data, our team is not only able to see data trends, but can easily 
identify and understand what's driving them."

The newly expanded Ask and Explain Data features are now available in Tableau 
2021.2. Einstein Discovery for Reports is now available with the Salesforce 
Summer '21 release. Ask Data for Salesforce will be available early next year.

Additional new features in Tableau 2021.2 include:

    -- Collections: Curate content to simplify collaboration and engagement 
       across the organization. People can easily add content (workbooks, 
       data sources, etc) from across their site) and create custom gallery 
       layouts and share them with others. 

    -- Jumpstart Your Salesforce Connection: Helps organizations and 
       administrators onboard their employees using Salesforce to Tableau by 
       pre-populating your Tableau Online site with relevant data sources and 
       workbooks that accelerate exploration of Salesforce data. 

    -- Connected desktop for web authoring: Enables Creators to transition 
       seamlessly from web authoring to Tableau Desktop for an improved 
       authoring workflow. 

    -- Write to Google BigQuery from Tableau Prep: Empowers people to add or 
       update data in Google BigQuery with clean, prepped data. 

    -- Containers: Gives customers the ability to run Tableau Server in a 
       single container, making deployments easier, faster and more 
       efficient. In 2021.2 Tableau will support Kubernetes and Docker 
       containers for Linux. 

    -- New Canada Tableau Online Pod: Serves our customers in Canada with 
       greater stability and performance. 

    -- Area spatial calculation: Allows analysts to measure the square area 
       of a selection on a map, amplifying the power of spatial joins.
 
    -- Amazon SageMaker for Tableau: Provides a unique opportunity to 
       communicate and share machine learning (ML) with anyone, via self-
       service analytics. With a few clicks, people can implement ML models 
       built on SageMaker directly within Tableau dashboards.

To learn more about Tableau's augmented analytics technology, visit: 
http://www.tableau.com/augmented. 

About Tableau, a Salesforce company
Tableau helps people see and understand data. As the world's leading analytics 
platform, Tableau offers visual analytics with powerful AI, data management and 
collaboration. From individuals to organizations of all sizes, customers around 
the world love using Tableau's advanced analytics to fuel impactful, 
data-driven decisions. For more information, please visit: www.tableau.com.

About Salesforce
Salesforce, the global CRM leader, empowers companies of every size and 
industry to digitally transform and create a 360° view of their customers. For 
more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

(1)IDC Thought Leadership White Paper, sponsored by Tableau, How Data Culture 
Fuels Business Value in Data-Driven Organizations, Doc. #US47605621, May 2021

SOURCE:  Tableau

CONTACT: Tom Kim
         +1-415-471-0328
         tom.kim@tableau.com