- Acquisition expands Mobileum's deep network analytics and customer 
intelligence portfolio for 5G and next generation networks

Mobileum Inc. ("Mobileum"), a leading global provider of analytics solutions 
for roaming and network services, security, risk management, and testing and 
monitoring solutions, is pleased to announce that it has acquired Niometrics, a 
provider of deep network analytics. The acquisition expands Mobileum's 
actionable analytics platform with customer discovery, engagement, and 
experience capabilities, enabling Communications Service Providers ("CSPs") to 
identify new revenue streams and to improve customer experience across the 
entire customer lifecycle.

Mobileum's Active Intelligence platform is a leading telecom-focused analytics 
technology that supports roaming, network services, security, risk management, 
and testing. 

The acquisition of Niometrics will enrich Mobileum's existing solutions with 
deep network analytics and applied Machine Learning, while expanding its 
portfolio with customer intelligence solutions. Mobileum's expanded platform 
will provide deeper network insights, a 360-degree customer view, and enhanced 
data privacy control, to accelerate growth and improve customer retention. The 
two companies have already won contracts together and have experience 
integrating their products to solve high-impact customer use cases. 

"The addition of Niometrics to Mobileum's portfolio further reinforces our 
strategy to provide telecom operators an end-to-end analytics engine that not 
only strengthens their network and interconnection and assures their business, 
but that also provides them with the network intelligence required to grow 
revenues and improve customer experience as they rollout 5G and evolve their 
business. Niometrics' proven technology and respected team of industry experts 
make this acquisition a perfect fit to accelerate Mobileum's growth strategy," 
commented Bobby Srinivasan, CEO of Mobileum. 

"Communications service providers have unrivaled direct access to customer 
preferences, data consumption and loyalty trends. With the analytical 
horsepower to leverage these data points, CSPs can now take these insights to 
segment their marketing and sales, personalize end-user engagement, build new 
digital partnerships, and monetize data – while coping with all the privacy and 
data protections in place. By combining our product portfolios, we will be able 
to provide CSPs unique insights at every customer touchpoint and make sure that 
they are able to consistently exceed customer experience and service 
performance expectations," commented Kostas Anagnostakis, CEO of Niometrics.

The Niometrics' Deep Network Analytics platform ("DNA"), which includes 
real-time data analytics, advanced AI and machine learning algorithms, and Deep 
Packet Inspection ("DPI") capabilities, will now become part of Mobileum's 
Active Intelligence platform. Active Intelligence will provide the critical 
insights that carriers need for network operations, roaming, business 
assurance, testing, service assurance and customer engagement. 

Based in Singapore, Niometrics' 150+ employees will join Mobileum, 
strengthening Mobileum's global team of more than 1,800 employees, and growing 
its engineering hub in Asia. This acquisition will further expand the capacity 
to serve Mobileum's more than 900 telecom customers. After closing this 
acquisition, 9 out of 10 telecom operators will rely on Mobileum solutions.

About Audax Private Equity 

Audax Group is a leading alternative investment manager with offices in Boston, 
New York, and San Francisco. Since its founding in 1999, the firm has raised 
over $27 billion in capital across its Private Equity and Private Debt 
businesses. Audax Private Equity has invested over $6 billion in more than 135 
platforms and over 950 add-on companies, and is currently investing out of its 
$3.5 billion, sixth private equity fund. Through its disciplined Buy & Build 
approach, Audax seeks to help platform companies execute add-on acquisitions 
that fuel revenue growth, optimize operations, and significantly increase 
equity value. With more than 250 employees and over 100 investment 
professionals, the firm is a leading capital partner for North American middle 
market companies. For more information, visit the Audax Private Equity website: 
http://www.audaxprivateequity.com or follow us on LinkedIn 
[https://www.linkedin.com/company/audax-private-equity/].

About Niometrics 

Niometrics is a network analytics company that provides solutions for 
Communications Service Providers (CSPs) to develop strategies and decisions for 
new digital businesses, customer experience management, and network planning 
and optimization.

Analyzing a combined base of over 500 million subscribers who consume and 
exchange over 60 PB of data daily, Niometrics' proprietary, full-stack Deep 
Network Analytics (DNA) technology extracts, processes, and transforms in real 
time complex network data into insights, enabling CSPs to take better and more 
timely actions to drive higher business ROIs.

Niometrics partners with some of the largest telecommunications providers in 
the world. Based in Singapore, the company has operations and R&D hubs across 
Asia-Pacific, Europe and the Middle East.

Visit www.niometrics.com to learn more.

About Mobileum Inc. 

Mobileum is a leading provider of Telecom analytics for roaming, network 
services, security, risk management and domestic and international connectivity 
testing. More than 900 operators rely on its Active Intelligence platform, 
which provides advanced analytics based solutions, enabling customers to 
connect operational intelligence with real-time actions that increase revenue, 
improve customer experience and reduce costs. Headquartered in Silicon Valley, 
Mobileum has global offices in Dubai, Germany, India, Portugal, Singapore and 
UK. 

Learn more in www.mobileum.com and follow @MobileumInc on Twitter.

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Source: Mobileum