The childcare product distributor, which has launched iconic brands such as 
Bugaboo, Cybex, Mima, UPPAbaby, Lascal and BabyBrezza in France and Europe, is 
changing its visual identity to better reflect its ambitions for the future.

The old logo, inspired by their first product (the Lascal BuggyBoard, still a 
loyal brand) no longer accurately represented what the company had become.

Charles Kehoe, co-founder of Gamin Tout Terrain:

"For several weeks, with the help of a specialist agency and the involvement of 
our suppliers and customers, we spent time thinking about what we are. We 
needed something that portrayed our DNA: a pioneer spirit, rigorous selection 
processes and a personal approach to each of the brands that trust us, and all 
of this with a family mindset on a European scale."

Gamin Tout Terrain (with founders of four nationalities) wants to become the 
benchmark distributor for childcare across Europe. Already present in 22 
countries, they enjoyed 40% growth in 2020.

Gamin Tout Terrain in a few dates

1997 - BuggyBoard, a world first 
2003 - Bugaboo, the iconic pushchair 
2005 - BambinoMio, the start of washable nappies 
2007 - KiddyGuard, the first safety barrier that could be rolled up 
2009 - Cybex, on the launchpad
2011 - Mima, pure design 
2015 - BabyBrezza, the first automatic formula maker 
2018 - UPPAbaby, the American leader 

Opening up the way, supporting and representing, guiding and advising, the new 
identity embodies this culture and these ambitions.

Our new signature 
Brands with vision.

Photo - https://mma.prnewswire.com/media/1555199/Gamin_Tout_Terrain.jpg
Logo - https://mma.prnewswire.com/media/1555198/Gamin_Tout_Terrain_Logo.jpg

Contact: 
contact@gamin-tout-terrain.com

Source: Gamin Tout Terrain