Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, July 01 2021 - 19:29
AsiaNet
New Executive Board at Spielwarenmesse eG: Florian Hess, Jens Pfluger and Christian Ulrich start on 1 July
NUREMBERG, Germany, July 1, 2021 /PRNewswire-AsiaNet/ --

The transition is seamless. Following the departure of Executive Board Members 
Ernst Kick (CEO) and Dr. Hans-Juergen Richter on 30 June, the new three-strong 
team comprising Florian Hess, Jens Pfluger and Christian Ulrich (Spokesperson) 
are taking over the helm of Spielwarenmesse eG on 1 July. All three Executive 
Board Members have gathered many years' experience at the company, having been 
involved in important decision-making processes along the way. Looking to the 
future, they intend to continue building and expanding the events organised by 
Spielwarenmesse eG – especially the world-leading Spielwarenmesse. They also 
plan to venture down new avenues as they rise to current challenges and equip 
the company for the future demands placed on organisers and service providers 
in the exhibition business.

Florian Hess, Jens Pfluger and Christian Ulrich are already familiar with their 
remits. Besides working as a team in steering the fortunes of the cooperative, 
its subsidiaries, and interests, they also have clearly defined individual 
responsibilities. In his role as Executive Board Member Fair Management, 
Florian Hess oversees trade fair organisation and marketing. He also looks 
after the network of representatives, the World of Toys international trade 
fair programme, and legal matters. Florian Hess joined Spielwarenmesse eG in 
2016 as Director Fair Management where he was in charge of exhibitor activities 
across all trade-fair projects and their further development. After graduating 
in business administration, he gained extensive experience overseeing various 
strategy and change management projects abroad. He also organised a leading 
international exhibition for capital goods and was Managing Director of Hess 
Consulting GmbH – a service provider for trade fairs such as the 
Spielwarenmesse.

The remit of Finance, Human Resources & IT falls to Executive Board Member Jens 
Pfluger. He also looks after the members of the cooperative, digitalisation and 
contract management. The IT and business management graduate began his career 
as head of IT and organisation with Gohler Tank- und Industrieanlangen. In the 
year 2000, he joined the Spielwarenmesse, making him the longest serving team 
member at the headquarters in Nuremberg. In his role as Director IT & Finance, 
he was already in charge of managing and developing the areas of finance, 
accounting, control management and IT. Jens Pfluger is also CEO of SeG 
Beteiligungs GmbH.

Christian Ulrich is Executive Board Member Marketing & PR as well as Board 
Spokesperson. He is responsible for marketing, corporate communication as well 
as press and public relations. He also oversees the development of new business 
opportunities. A graduate in business administration, he launched his career as 
a consultant for the agency group Serviceplan. This was followed by a period 
with Fischer Group, initially as advertising manager and finally as head of 
international marketing. He joined Spielwarenmesse eG in 2007 as Director 
Marketing and was in charge of brand leadership, global marketing for all trade 
fairs and events, and the creation of the special shows. In addition, Christian 
Ulrich is Managing Director of the agency "Die roten Reiter", a subsidiary of 
Spielwarenmesse eG.

Even though the pandemic has thrown up a whole host of new challenges, all 
three members of the executive board see the company's potential as an 
important business hub connecting global industry networks. "We have made 
excellent progress in developing innovative concepts that embrace the 
accelerated introduction of digitalisation whilst at the same time focusing on 
the unique and indispensable experience of a physical trade fair. We will 
continue to build on the more than 70 years of success enjoyed by 
Spielwarenmesse eG and to live up to the future requirements and expectations 
of all trade-fair participants," states Christian Ulrich.

Spielwarenmesse eG 
Spielwarenmesse eG is the fair organizer and marketing services provider for 
the toy sector and other consumer goods markets. The Nuremberg company 
organizes the world-leading Spielwarenmesse(R) in Nuremberg, Kids India in 
Mumbai and Insights-X in Nuremberg. The range of services provided by the 
cooperative also includes industry campaigns and the international fair 
programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to 
exhibit at pavilions featured at trade fairs in Asia, Russia and the USA. 
Spielwarenmesse eG operates a worldwide network of representatives in over 90 
countries. It also has several subsidiaries, including Spielwarenmesse Shanghai 
Co., Ltd., responsible for the People's Republic of China and Spielwarenmesse 
India Pvt. Ltd., covering the Indian market. The cooperative holds a majority 
stake in the Russian exhibition company Grand Expo, which organizes Kids Russia 
in Moscow. Die roten Reiter GmbH subsidiary with headquarters in Nuremberg 
works as communication agency for the consumer and capital goods industry. The 
complete company profile of Spielwarenmesse eG can be seen on the Internet at 
www.spielwarenmesse-eg.com.

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Photo: 
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Source: Spielwarenmesse eG
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