Lemnisk, a leading enterprise Customer Data & Marketing Platform, today 
announced its entry into the Japan market. The company's solution enables 
enterprise brands to maximize their marketing ROI by orchestrating 1-to-1 
personalization and cross-channel customer journeys at scale. Lemnisk customers 
include Citibank, Standard Chartered Bank, AIA Insurance and Abu Dhabi 
Commercial Bank. 


    While enterprise marketers today seek out best-of-breed tools, they also 
want to quickly combine and activate customer data across these tools from one 
central system of intelligence. Two important use cases drive this need: first, 
companies need to respond in real-time to customers. Often existing marketing 
automation tools or content management systems cannot process signals in 
real-time, especially if these signals are coming from a different channel or 
data source. Second, companies require multiple marketing tools to orchestrate 
with each other to deliver a really unique and impactful customer journey. 
Lemnisk solves both these use cases effectively. 

    Lemnisk offers an innovative engagement model by bundling operations and 
data analytics support along with the product. This model ensures that the CDP 
implementation is affordable, successful and delivers the best possible ROI. 

    "Customers expect their service providers to offer the same level of 
personalization as Netflix or Amazon. Prior to COVID, a growing demand existed 
for real-time personalization across every customer touchpoint. COVID only 
accelerated this trend further, as enterprises recognize they will quickly be 
left behind if they aren't delivering experiences that exceed customer 
expectations," said Subra Krishnan, Co-founder & CEO, Lemnisk. 

    "As per ITR estimates, the CDP market in Japan is growing rapidly and is 
expected to be at 10 billion yen by 2021. We are actively looking for ecosystem 
partners and agencies to work with," he added.

    About Lemnisk

    Lemnisk's Customer Data Platform-led personalization and real-time 
marketing automation solution delivers superior customer experiences that 
result in increased conversions, retention, and growth for enterprises. The key 
capabilities include:

    -  Uniquely resolve a user in real-time across different data sources and 
       channels

    -  Create 1:1 personalized experiences for each user across multiple
       marketing channels

    -  Orchestrate individual customer journeys on the right channels at the 
       right time using a proprietary in-built AI engine 

    Headquartered in Bangalore, Lemnisk has offices in Singapore, Dubai, and 
Boston. Lemnisk is ISO 27001 and ISO 27018 certified. 

    For more information, please visit: www.lemnisk.co/jp/

    Logo : https://mma.prnewswire.com/media/883152/Lemnisk_Logo.jpg 

    Contact: 
    Bijoy K.B 
    bijoy.kb@lemnisk.co     

    Source: Lemnisk