The latest technology from IAS reduces tag wrapping time by 50% and increases 
campaign ROI in the APAC market first 


Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, 
and OMD, the world's largest media network, today announced a case study on 
time saved and ROI achieved for two of OMD New Zealand's biggest clients by 
using IAS Automated Tag with Google. 

Known for driving efficiencies on behalf of clients, OMD proved its ability to 
meet quick turnaround times from initial briefs to go-live for two recent 
campaigns. To accelerate, automate, and streamline the traditionally 
time-consuming tag wrapping processes required to get campaigns live, OMD New 
Zealand partnered with IAS to activate its automated tag capability, which is 
the only automated verification in Google Campaign Manager. Through this 
partnership, OMD New Zealand achieved the following results for two of its 
largest customers during the busy retail period of Q4 2020:

--Decreased tag wrapping time by 50%: OMD reduced the time required for tag 
wrapping from 5 minutes to 2.5 minutes for every piece of creativity. This 
saved the OMD operations team 32 working hours on these two campaigns in Q4. 
--Increased ROI and savings by 98 times by eliminating unsafe, invalid traffic 
(IVT) inventory: For every $1 spent on IAS Firewall, OMD NZ saved $98 that 
would otherwise have been wasted on unsafe, IVT inventory. 
--Successfully reinvested media savings: OMD New Zealand reinvested a 
significant budget by avoiding 1.3 million unsafe, IVT impressions. 

John Buckley, Chief Digital Officer OMD New Zealand, said, "OMD prides itself 
on delivering the best-in-class digital solutions for our client base. As part 
of this, our highly qualified ad operations leads are constantly striving to 
find efficiencies that enhance our workflow.  This partnership with IAS allowed 
us to reduce the 'people-hours' on an essential task through automation and 
invest those hours back into high-quality services that benefit OMD clients. We 
look forward to scaling this following our recent successful project."

Jessica Miles, Country Manager ANZ at IAS, said, "We are focused on driving 
efficiencies for our customers by making verification and optimization products 
easy to manage and activate. Trafficking ads can be particularly time-consuming 
and subject to human error, so our automated tag capabilities have generated 
incredible efficiency for OMD NZ. With IAS's technology, our partners can 
reduce the time spent wrapping tags and focusing on connecting with their 
audiences to drive campaign performance."

Download the case study( 
https://go.integralads.com/OMD-Case-Study-2021.html?utm_campaign=WC-OMD-Case-Study-GLB&utm_medium=pr&utm_source=PR-Newswire&utm_content=brand-safety&utm_term=IAS-OMD-Case-Study) 
to learn more about how IAS's Automated Tag with Google helped OMD New Zealand 
achieve success for two of its largest customers.

For more information, visit integralads.com( 
https://urldefense.proofpoint.com/v2/url?u=https-3A__integralads.com_&d=DwMFaQ&c=d4QUMdAn6M0Mbv3jzCCgJ4TWUi-bKfYzDU5LNH0X26s&r=iX1ItVLKCCd3MWH-9D7D1ZIbSREGxkSqab6GAq0FEnU&m=7k8coKyUR4FEIYGj4NWSJpptVsSG9hJnsdbqwsJJ33U&s=ZN5EaNWDJVrvRmcsAOF37upR0_UlmpxKXLyOJGlBLIY&e=)


SOURCE  Integral Ad Science (IAS)

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   Caption: OMD Sees Campaign Results Skyrocket by Using IAS Automated Tag with 
Google