Country for PR: United States
Contributor: PR Newswire New York
Tuesday, July 13 2021 - 21:00
AsiaNet
Shutterstock Launches Global Grant In Partnership With The It Gets Better Project To Empower And Authentically Portray LGBTQ+ Communities
NEW YORK, July 13, 2021 /PRNewswire-AsiaNet/ --

--An extension of The Create Fund launched in December 2020, the It Gets Better 
partnership celebrates the diversity of the LGBTQ+ community with a $10,000 
grant to provide financial and professional support to LGBTQ+ creators 

Shutterstock, Inc ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=3054643628&u=https%3A%2F%2Fwww.shutterstock.com%2Fhome&a=Shutterstock%2C+Inc 
). (NYSE: SSTK ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2401388179&u=https%3A%2F%2Fstudio-5.financialcontent.com%2Fprnews%3FPage%3DQuote%26Ticker%3DSSTK&a=SSTK 
)) a leading global creative platform offering full-service solutions, 
high-quality content, and tools for brands, businesses and media companies, 
today announced a partnership with the It Gets Better Project, a nonprofit 
organization with a mission to uplift, empower, and connect lesbian, gay, 
bisexual, transgender, and queer youth around the globe. 

Logo - https://mma.prnewswire.com/media/1075411/shutterstock_Logo.jpg 

The partnership between the It Gets Better Project and Shutterstock aims to 
challenge LGBTQ+ visual stereotypes to better represent the diversity of the 
LGBTQ+ community, while helping to educate the media and advertising industries 
about the power of diverse photography -- both in front of and behind the 
camera. 

To affect meaningful change in this area, Shutterstock identified the top 
searched for images for LGBTQ+ and established a poll, which was completed by 
members of the It Gets Better community, to determine whether these visuals and 
search terms accurately represent their personal experiences, as well as those 
of the LGBTQ+ community. 

Key findings include:

    --  40.1% of respondents felt that they weren't represented as a member of
        the LGBTQ+ community 
    --  When looking for representations of LGBTQ+ Persons of Color, the top
        three stories and images respondents would like to see shared include: 
          - Day to day life - 66.1% of respondents 
          - Raising a family - 52.4% of respondents 
          - Positive / uplifting moments - 51.9% of respondents
    --  The top three locations where respondents would like to see more LGBTQ+ 
        representation include: 
          - Family events - 70.4% of respondents 
          - Casual group settings - 64.6% of respondents 
          - Workplaces - 64.2% of respondents
    --  When asked how we can more authentically represent LGBTQ+ members, and
        who from this community needs more representation, the top three 
        responses were: 
          - Trans bodies and the Trans experience - 81.8% 
          - LGBTQ+ Persons of Color - 76.3% 
          - Non-binary bodies and the non-binary experience - 71.6%

Additionally, a $10,000 grant has been established to advance representation 
within LGBTQ+ content, and support LGBTQ+ creators by highlighting their 
diverse experiences, perspectives and perceptions in a way that's authentically 
illustrated in their art. 

"At Shutterstock, providing content that is inclusive and representative of the 
different backgrounds, perspectives and opinions of communities around the 
world is core to who we are," said Meeckel Beecher, Global Head of DEI at 
Shutterstock. "We are thrilled to partner with the It Gets Better Project to 
support LGBTQ+ artists, and help the media and advertising industries visualize 
stories that accurately represent and validate the lived experiences of LGBTQ+ 
people."

"We are delighted to partner with Shutterstock by providing key findings that 
will influence content decisions made by marketers and advertisers, so that 
members of the LGBTQ+ community are represented authentically," said Jimmy 
Ancheta-Tilley Jr., Development Manager at the It Gets Better Project. "After 
listening to members of the LGBTQ+ community, we have identified areas where 
certain stereotypes prevail, and we look forward to working with Shutterstock 
to support the community in a more inclusive way."

The $10,000 grant will be awarded in three prizes: a first prize of $5,000, 
with second and third prize each receiving $2,500. 

LGBTQ+ artists including photographers, videographers, illustrators, 3D artists 
or writers are open and encouraged to apply. Applicants must submit a project 
proposal, examples of their work, and a short biography by 5 p.m. EST on 
September 3, 2021 to be considered for the three grants. Applicants are 
encouraged to outline how their submitted projects will add to the narrative of 
the LGBTQ+ perspective. Grant recipients will be selected by a diverse panel of 
expert judges who are knowledgeable in the various genres of grants 
Shutterstock will be offering. All artists selected for a grant will be 
provided an outlet to license their work, either via Shutterstock, Shutterstock 
Editorial, Premium Beat or OFFSET.

The Create Fund, a $300,000 artist grant, was established by Shutterstock in 
December 2020, to fill content gaps and further diversity and inclusion within 
its content library and contributor network. 

At launch, the first three grants offered through The Create Fund included:

    --  Create for Climate: Drawing awareness to global climate change by
        supporting artists who use their talents to depict climate change,
        environmental protests, and our changing landscape. 
    --  Support Invisible Illness: Promoting artists who create visual stories
        and representations that break the stigma around mental health,
        portraying a more inclusive view of mental illness around the world. 
    --  The Senior Creatives: Supporting our community of senior creatives--
        those over 50 who have had years to hone their craft and want to share
        their experiences and perspectives through creative means.

On International Women's Day 2021, The Create Fund launched "Through Their Eyes 
( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=3933625174&u=https%3A%2F%2Fwww.shutterstock.com%2Fexplore%2Fcreate-fund&a=Through+Their+Eyes 
)," a $10,000 grant to champion underrepresented female and non-binary 
creators, and their creative projects across photography, visual journalism, 
videography, illustration, 3D modeling, and writing.

To learn more about the partnership with the It Gets Better Project, visit 
https://www.shutterstock.com/explore/create-fund.  

About Shutterstock

Shutterstock, Inc. (NYSE: SSTK ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2401388179&u=https%3A%2F%2Fstudio-5.financialcontent.com%2Fprnews%3FPage%3DQuote%26Ticker%3DSSTK&a=SSTK 
)), is a leading global creative platform offering full-service solutions, 
high-quality content, and tools for brands, businesses and media companies. 
Directly and through its group subsidiaries, Shutterstock's comprehensive 
collection includes high-quality licensed photographs ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=3241899177&u=https%3A%2F%2Fwww.shutterstock.com%2F&a=high-quality+licensed+photographs 
), vectors ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2852373328&u=https%3A%2F%2Fwww.shutterstock.com%2Fvectors&a=vectors 
), illustrations ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2892802659&u=https%3A%2F%2Fwww.shutterstock.com%2Fcategory%2Fillustrations-clip-art&a=illustrations 
), videos ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2050420954&u=https%3A%2F%2Fwww.shutterstock.com%2Fvideo%2F&a=videos 
), 3D models ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2343692259&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=3D+models 
) and music ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=728797673&u=https%3A%2F%2Fwww.shutterstock.com%2Fmusic%2F&a=music 
). Working with its growing community of over 1.7 million contributors, 
Shutterstock adds hundreds of thousands of images each week, and currently has 
more than 370 million images and more than 21 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world and 
customers in more than 150 countries. The Company also owns Offset, a high-end 
image collection ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=1221544393&u=https%3A%2F%2Foffset.com%2F&a=high-end+image+collection 
); Shutterstock Studios, an end-to-end custom creative shop ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2283884565&u=https%3A%2F%2Fwww.shutterstock.com%2Fstudios&a=an+end-to-end+custom+creative+shop 
); PremiumBeat, a curated royalty-free music ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=3911555989&u=https%3A%2F%2Fwww.premiumbeat.com%2F&a=royalty-free+music 
) library; Shutterstock Editorial, a premier source of editorial images ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=94768754&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial&a=editorial+images 
) and videos ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=255684186&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial%2Fcollections%2Feditorial-video&a=videos 
) for the world's media; TurboSquid, a leading 3D content marketplace ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=1136241908&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=3D+content+marketplace 
); Amper Music, an AI-driven music platform ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2320735336&u=https%3A%2F%2Fwww.ampermusic.com%2F&a=AI-driven+music+platform 
); and Bigstock ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2830511859&u=https%3A%2F%2Fwww.bigstockphoto.com%2F&a=Bigstock 
) , a value-oriented stock media offering.
For more information, please visit www.shutterstock.com and follow Shutterstock 
on Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2589526452&u=https%3A%2F%2Ftwitter.com%2Fshutterstock&a=Twitter 
) and on Facebook ( 
https://c212.net/c/link/?t=0&l=en&o=3225181-1&h=2100491792&u=https%3A%2F%2Ffacebook.com%2Fshutterstock&a=Facebook 
).

About the It Gets Better Project

Launched over a decade ago by syndicated columnist Dan Savage and his partner 
Terry Miller, the It Gets Better Project is a 501(c)3 nonprofit organization 
that leverages the power of media to reach millions of people every year and 
provide critical support and hope to LGBTQ+ youth around the world. Through 
collaborative partnerships elevating positive portrayals of the LGBTQ+ 
community, and community building initiatives, the It Gets Better Project 
strives to uplift, empower, and connect LGBTQ+ youth around the globe.  The It 
Gets Better Project received the 2012 Governor's Award from the Academy of 
Television Arts and Sciences; has garnered support from President Joe Biden and 
former President Barack Obama; along with numerous celebrities such as Kelly 
Clarkson, Gabrielle Union, Josie Totah, Hayley Kiyoko and Patrick Starrr, and 
more than 600,000 others who have taken the pledge to share messages of hope 
and to speak up against intolerance. Connect with the It Gets Better Project: 
on TikTok, Instagram and Twitter at @ItGetsBetter; 
Facebook.com/ItGetsBetterProject; and YouTube.com/ItGetsBetterProject.

SOURCE: Shutterstock, Inc.

CONTACT: Aimée Leabon, press@shutterstock.com, +1 917-563-4991