Superbet, a pan European betting and gaming business, today has agreed to 
acquire Belgium's Napoleon Sports & Casino, subject to closing.

The acquisition will see the purchase of 100% shares of Napoleon Sports & 
Casino to augment Superbet Group's recent growth and global ambitions. The 
acquisition offers a compelling strategic and financial rationale for Superbet 
as the company expands across Europe and beyond. 

Belgium's iGaming industry represents a mature, fully regulated market with 
consistent growth, particularly in the online environment. The deal enables 
Superbet to diversify its CEE focus and accelerate online business development.

Napoleon has a strong brand presence in Belgium that ranks among the country's 
top three most-recognised. Its digital and omni-channel approach reflects the 
core DNA of Superbet's mission and adds momentum to the long-term business 
objectives. 

Superbet Group CEO Johnny Hartnett said: "Napoleon's core market and brand 
positioning in Belgium represents the ideal acquisition opportunity to deliver 
on our global expansion plan. It also delivers on our growth strategy of 
bringing in additional revenues from regulated markets with a strong online 
profile. Additionally, we're looking forward to welcoming a hugely experienced 
and talented team to the Superbet family, who we believe are exceptionally well 
placed to deliver on market share gains in Belgium and beyond."

Napoleon Sports & Casino CEO Tim de Borle said: "We are very excited to be 
joining Superbet Group on a mission to offer the best sports and gaming 
entertainment to millions of users. The fact that Superbet and Napoleon are 
both data-driven and entrepreneurial companies focused on delivering innovative 
on- and offline entertainment for our players, makes me confident that this a 
perfect match. At Napoleon, we look forward to embarking on this next chapter 
of thrilling projects and international experience. Finally, I'd like to 
express our gratitude to Waterland for their support in the past 6 years."
Napoleon Sports & Casino has been owned in the past 6 years by Waterland 
Private Equity Investments, a pan-European investment fund. 

Regarding the transaction, Cedric Van Cauwenberghe Waterland's Managing Partner 
said: 

"The fruitful collaboration with the Napoleon team has allowed Napoleon to 
expand its position online, unlocking a growth trajectory that resulted in 
market leadership in Belgium today. The sector of online sports entertainment 
is evolving at a very rapid pace, and we see a lot of new opportunities emerge, 
both in terms of product development as well as data, tech, and multi-channel 
systems. As part of the like-minded Superbet Group, Napoleon Sports & Casino is 
now ideally placed to keep growing. I am convinced that Napoleon will continue 
to thrive within the Superbet group, and that the partnership with Superbet 
will result in a wealth of opportunities for both organizations."

Napoleon Sports & Casino is not Superbet's first acquisition. In 2020, Superbet 
acquired a 60% stake in online casino operator Lucky7 to expand its reach in 
the online gaming segment. The recent acquisitions come as evidence of 
Superbet's ambition to become a leading global operator, a vision which 
attracted a €175 mln minority investment from Blackstone Group in 2019.

Superbet was advised by Oakvale Capital, PJT Partners, Latham & Watkins, PwC, 
CMS and Herzog Fox & Neeman during the transaction, while the sellers were 
supported by Houlihan Lokey, EY, PwC, and Allen&Overy.

SOURCE: Superbet