- Two Voices, One Song Book

    In 2018, Sonata Software acquired Scalable Data Systems, an Australian 
company known for its commodity trade and agri-manufacturing solutions. Today, 
the company announced the new brand identity of the acquisition: Sonata 
Scalable. 

    The strategy as announced at the time of acquisition was to combine the 
strength of both companies to make a significant impact on the Australian 
market. 

    This has come to fruition with proven success of addressing a broader set 
of industries; like Retail, Manufacturing, Distribution, Agri business and 
Service industries, engaging in larger transformation initiatives spread across 
a more broad based technology stack including Dynamics, Data and Cloud.

    The new identity serves to reiterate the commitment and belief in the 
Australian market leading to more investments. Sonata, in line with this 
commitment acquired Melbourne head quartered GBW (Gap Buster Worldwide) that's 
focused the Customer Experience management solutions globally.

    Sonata Scalable brought together Scalable Data Systems' deep understanding 
of local markets and customer needs and Sonata's unique Platformation(TM) 
approach, global presence, strong track record of delivering technology 
solutions at scale and partnerships and alliances with software majors. "The 
new identity will help bring to sharper focus on cutting edge technology 
solutions to customers in the Australia, New Zealand and beyond," said Srikar 
Reddy, MD & CEO, Sonata Software. "Companies around the world are looking at 
digital transformation as being core to doing business today and 
Platformation(TM), Sonata's proprietary framework for building platform-based 
businesses will give customers the edge they need to thrive in a landscape 
being transformed by technology. Sonata Scalable will bring together global 
experience and local knowledge to provide our clients greater value," he said. 

    "We are excited at how the integration has played out, opening up new 
segments and opportunities for the combined entity, Australia has now developed 
as one of our global delivery centers," he said. "Our 30-year partnership with 
Microsoft will also allow us to offer a broader range of services. As it is, 
Sonata Scalable has demonstrated its capabilities time and again, be it with 
Castlegate James, Chemists Warehouse, Ronstan, or any of our numerous clients 
in the region."

    Brett Crew, Vice President at Sonata Software and CEO, Sonata Scalable, has 
had over three decades of experience providing business software solutions to 
companies in the region, and he is excited about the bigger team and deeper 
expertise available to Sonata Scalable. 

    "What we have is a capable team already established in Australia that is 
now backed by a broader, larger organisation, with centres of excellence across 
a whole range of areas such as data and analytics, platform engineering, 
mobility e-commerce, systems and infrastructure," Crew said. 

    Platformation(TM), the company's signature offering, is the ideal framework 
for the veteran's approach to digital partnerships. 

    "We developed our Commodity CTRM because we could see the value of systems 
built around data and digital. We wanted to give agri-manufacturing companies 
and commodity traders the ability to move faster and more confidently than 
their competitors. This philosophy aligns perfectly with the Platformation(TM) 
model which is about better aligning technology, business systems and data," he 
said. 

    For Crew, the new company logo is the perfect representation of the 
strengths of the two companies. The Sonata Software piano keys have been 
carried through, signaling a corporate culture valuing creativity and teamwork 
as much as technical expertise. "The new logo is great. I'm looking forward to 
representing the company with new branding that better reflects our united 
strengths," Crew says. 

    In the end, Sonata and Sonata Scalable are all about providing value to 
customers and helping them run their businesses better.

    The song remains the same. 

    About Sonata Software [https://www.sonata-software.com/about-us]

    About Sonata Scalable [https://www.sonata-software.com/about-us]

    Logo: https://mma.prnewswire.com/media/689012/Sonata_Software_Logo.jpg 

    Source: Sonata Software