-- Unparalleled company growth throughout the global COVID pandemic attributed 
to Selling Simplified's 100% digital methodology

Selling Simplified Group, Inc. (SSG) recently took home the 2021 Finny Award 
for Best Nurture Content at the B2B Marketing Exchange 11th annual "Killer 
Content Awards" by Demand Gen Report. 

Photo - https://mma.prnewswire.com/media/1581690/Finny_Award_PR_Banner.jpg 

The winning content, COVID Killed the Cold Call ( 
https://c212.net/c/link/?t=0&l=en&o=3239623-1&h=2231464245&u=https%3A%2F%2Fvisionayr-live.com%2Ftp%2Fss_at%2Fwat%2Faufq9e91x%2FCOVID-Killed-the-Cold-Call-SSG.pdf%3F_aid%3D91522&a=COVID+Killed%C2%A0the%C2%A0Cold+Call 
), discusses the value of digital nurture in modern B2B marketing and suggests 
that cold calling is less effective for reaching buyers in today's 
digital-first environment.

"A significant challenge that B2B marketers had to overcome during COVID was 
realizing that telemarketing is not a viable nurture tool," said Chief Growth 
Officer Thomas Koletas. "This award is validation that SSG's 100% organic 
digital lead generation and nurture solutions are the best way to get buyers to 
interact with B2B marketing content."

The Nurture Content category honors stellar lead gen material and a proven 
understanding of nurture tactics to win. SSG's Marketing Department accepted 
the award virtually following an informal announcement on LinkedIn.

The winning 12-page report was a result of several months of research, 
culminating in an authoritative piece that outlines four steps to aid B2B 
marketers in digital nurture efforts and includes compelling statistics about 
this method's proven ability to win accounts.

The Finny Award came shortly after SSG surpassed the 20,000 followers mark on 
LinkedIn, a significant milestone as the company further establishes its status 
as global market leaders. Perpetuating the company's growth momentum, SSG 
recently added high-profile executives to the team, including Dan Juanillo as 
Chief Financial Officer and Tom Koletas as CGO.

"The market for B2B demand gen is crowded with companies that have similar 
stories. To B2B marketers, every demand gen company uses the same buzzwords. At 
SSG, our data-driven methodology speaks for itself," said Koletas. "This award 
shows that our digital approach sets us apart as market leaders and 
distinguishes our authority and leadership in this digital space."

According to the B2B Marketing Exchange website ( 
https://c212.net/c/link/?t=0&l=en&o=3239623-1&h=3109384897&u=https%3A%2F%2Fb2bmarketing.exchange%2Fblog%2F28-companies-take-home-killer-content-awards%2F&a=B2B+Marketing+Exchange+website 
), the Killer Content Awards "celebrate the B2B brands that are pushing the 
creative limits within their content marketing." Among award-winners include 
TATA Technologies, Blackline, Terminus, Forbes, and more. SSG was the sole 
winner in the Nurture Content category.

SOURCE: Selling Simplified Group, Inc