Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, August 04 2021 - 21:00
AsiaNet
Diageo Unveil the Second Release in the Prima & Ultima Collection of Exquisite Single Vintage Malts
LONDON, Aug. 4, 2021 /PRNewswire-AsiaNet/--

The registration is now open for collectors around the world to secure the 
second release of Prima & Ultima, Diageo's series of magnificent, incredibly 
rare Single Malt Scotch Whiskies. An unequalled gathering of cask-strength 
bottlings, the second release comprises eight bottles that have been drawn from 
the historic stock of Diageo's finest distilleries across Scotland including 
Talisker, Mortlach, The Singleton of Glendullan, and Brora. 

Registration now open for the second release of Prima & Ultima, Diageo's series 
of magnificent incredibly rare Single Malt Scotch Whiskies. 
The growing Prima & Ultima collection gathers highly limited single vintage 
malts that are either the first or last bottling of their kind – each a piece 
of distilling history offering collectors and connoisseurs the opportunity to 
build an expertly curated liquid library over time. 

Each release is curated by one of Diageo's most celebrated master blenders and 
for this year Maureen Robinson takes up the mantle from the curator of the 
inaugural Prima & Ultima, Dr Jim Beveridge OBE. With over 40 years of whisky 
expertise, Maureen Robinson hand-selected each bottling to make up the second 
release. 

Maureen said: "This is a selection of very special Single Malts – some that 
have never before seen the light of day and others that are the fleeting and 
final examples of their kind. I remember choosing to hold back the cask filled 
at Auchroisk knowing it would be special for the future and the anticipation 
and excitement of the maturation trials we undertook with Linkwood and The 
Singleton, now realised in these releases. Some of these casks I helped to lay 
down, and have taken great pleasure in tending to them since, so I chose them 
with rich memories in mind."

Each full set of eight Prima & Ultima single vintage malts is accompanied by 
eight unique glasses, each engraved with a bespoke design that reflects the 
story behind each whisky, created in collaboration with two glass artists. 
Individual 20ml samples of each whisky are also included with a booklet of 
personal stories told by Maureen. 

Only 376 full sets are available for purchase, directly through appointed Prima 
& Ultima agents, at a recommended retail selling price of GBP23,500 (including 
tax and duty) in the UK. An online registration page is now open at 
www.theprimaandultimacollection.com for whisky collectors across the globe to 
register their interest to own this year's release. 

Once registration ends on the 23rd August 2021, there will be an opportunity to 
own the elusive set #1 of the second release of Prima & Ultima, each signed 
personally by Maureen Robinson when it goes under the hammer in an online 
auction at Sotheby's from 15th - 24th September 2021 in Hong Kong, with all 
proceeds of the sale going to leading humanitarian charity, CARE International. 
Funds from the auction will support CARE International UK's work to empower 
women and their communities around the world through encouraging 
entrepreneurship, building livelihoods, improving access to education and 
healthcare, and responding to the COVID-19 pandemic.

Photo - https://mma.prnewswire.com/media/1561086/Diageo_Prima_Ultima_Malts.jpg 
PDF -  https://mma.prnewswire.com/media/1561023/Diageo.pdf 

SOURCE: Diageo