Country for PR: United States
Contributor: PR Newswire New York
Thursday, August 05 2021 - 16:00
AsiaNet
Jellysmack Adds Accomplished YouTube Executive Youri Hazanov as Head of International, Reinforcing Global Expansion Plans
LOS ANGELES, Aug. 5, 2021 /PRNewswire-AsiaNet/--

-- Hazanov will lead international business development for the tech-driven 
creator company.  

Jellysmack, the global creator company, announces the addition of Youri Hazanov 
to its leadership team as Head of International. Hazanov joins the fast-growing 
tech business with a decade of experience after overseeing the international 
launch of YouTube in over 20 countries.   

Photo - 
https://mma.prnewswire.com/media/1584893/YOURI_HAZANOV_with_Int_l_Creators.jpg 

This news reinforces Jellysmack's commitment to a global expansion strategy 
announced upon the closing of its Series C round in May 2021. Hazanov will be 
developing the Jellysmack business in key markets across Europe, Asia-Pacific, 
the Middle East, and Latin America. 

"When I started at YouTube in 2010, the majority of creators were based in the 
U.S.," said Hazanov. "Ten years later, the majority were international. There's 
a massive opportunity for Jellysmack to reach these international creators, and 
I'm thrilled to be leading the charge."

Hazanov's focus will be signing new international creators to the Jellysmack 
Creator Program, a solution that leverages the company's proprietary AI 
technology and first-party data to help individual video creators grow their 
audiences across multiple social platforms. The Creator Program currently has 
over 250 creator partners, including megastars PewDiePie, MrBeast, and Cauet, 
plus fan favorites like Patrick Starrr, Bailey Sarian, and Nas Daily. 
Jellysmack uses its technology and team of experts to edit, optimize, and 
distribute videos onto Facebook, Instagram, Snapchat, TikTok, and YouTube on 
behalf of the creator, establishing new revenue streams. 

Hazanov will also be overseeing the international expansion of the company's 
Media Partner Program, beginning with its partnership with leading Parisian 
radio station Skyrock. With the Media Partner Program, Jellysmack optimizes and 
operates social content for media brand partners. 

To build out the international team, Hazanov has brought on two additional 
senior leaders. Harry Levy, formerly of Taboola and Google, will focus on EMEA 
and LATAM as Head of Sales and Partnerships. Former Universal Music & Expedia 
executive Laurent Hulin will oversee the APAC region as General Manager. 

"To be the definitive global creator company, we have to expand our global 
presence," said Hazanov. "Jellysmack has a proven approach and technology 
solution for growing creators across social platforms that no one else has, so 
it's now about getting the right people into those regions where we are seeing 
the biggest opportunities within the creator economy." 

About Jellysmack
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, 
Jellysmack is the global creator company that detects and develops the world's 
most talented video creators through technology. The company's proprietary data 
and video optimization tools drive social audience growth, unlocking new 
revenue streams and amplifying monetization. Jellysmack optimizes, operates, 
and distributes creator-made video content to Facebook, Instagram, Snapchat, 
TikTok, Twitter, and YouTube. The company's creator strategy builds upon its 
success in scaling its own original content channels in beauty ("Beauty 
Studio"), soccer ("Oh My Goal"), gaming ("Gamology"), and more. To learn more, 
visit: jellysmack.com ( 
https://c212.net/c/link/?t=0&l=en&o=3243794-1&h=1517339535&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3182982-1%26h%3D843312261%26u%3Dhttp%253A%252F%252Fjellysmack.com%252F%26a%3Djellysmack.com&a=jellysmack.com 
).

Contact: jellysmack@thebrand-agency.com 

SOURCE:  Jellysmack
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