Recently, MICO, a live-streaming social app launched by Newborn Town Inc.'s 
affiliate MICO WORLD, gathered great popularity in Western countries. Lots of 
users and streamers use it to show their talents and personalities, watch 
online live shows, chat and make friends with people all around the world. 

According to App Annie, MICO not only entered the iOS and Android best-selling 
social networking apps Top 20 in America, but also ranked Top 10 of the same 
list in Switzerland, the Netherlands, Belgium, New Zealand, Canada and other 
Western countries. Up to now, MICO has topped App Store most downloaded social 
app in 71 countries and regions and entered Top 10 Google Play most downloaded 
social apps in 84 countries and regions. MICO has become one of the mainstream 
social products in the world.

The success of this app cannot be achieved without the support of its parent 
company MICO WORLD. Now, MICO WORLD is digging deep in the developed markets, 
such as Europe, North America, Australia, New Zealand, Japan and South Korea, 
with its global business layout keeping widely expanding.

For instance, as so far, there are thousands of active MICO users from 
Australia and New Zealand. They emphasize the healthy content and relaxed 
atmosphere are the main reasons to stay in the app. Recently, more and more 
streamers and agencies choose to settle in MICO. On the one hand, users and 
streamers can show themselves and make friends through this platform. On the 
other hand, starting a streamer career is an ideal choice in the lockdown 
period due to COVID-19. As a result, many users are attracted by these 
brilliant streamers, making MICO more popular in Australia and New Zealand.

Founded in 2014, MICO WORLD is headquartered in Beijing, with subsidiaries in 
Shenzhen and Hong Kong SAR, China, later acquired by Newborn Town Inc. in 2020. 
It has more than 10 overseas offices in Thailand, USA, Indonesia, Egypt, 
Turkey, Malaysia, Pakistan, etc. Up to now, the group has more than 500 
employees worldwide.

MICO WORLD is known to have gathered elites in app developing and social 
networking fields from many well-known enterprises around the world. Its 
product and technical team members mainly come from Tencent, Sina, Momo and 
other listed social networking and entertainment companies, and have deep 
technical accumulation in the design and development of social entertainment 
products. Its marketing and operation team members mainly come from well-known 
global tycoons such as Google, Huawei, ZTE, Baidu, etc., and have deep 
understanding of global market and rich experience in market expanding. 

MICO WORLD has been focusing on global social entertainment and has launched 
many high-quality products, such as MICO, YoHo and Kitty Live. At present, MICO 
WORLD's products have covered more than 150 countries and regions around the 
world, obtained more than 100 million users and signed hundreds of thousands of 
streamers, making it the top online social entertainment company in the world.

MICO WORLD's products are loved by users all over the world, which is tied up 
with the company's active promotion of fine localization operations. In various 
markets, MICO invited top KOLs to settle in, and cooperated with local 
mainstream TV stations, top stars and authoritative sports events to jointly 
create high-quality content.

In addition, MICO WORLD insists on the high-end branding, and advocates the 
concept of healthy and positive social entertainment. In the process of 
operation, MICO respects the customs and culture of each country, strictly 
abides by local laws and regulations. It is enthusiastic about public welfare, 
including donating to disaster areas, schools, orphanages and medical funds for 
many times, which has been widely recognized by governments, mainstream media 
and users in each country.

Meanwhile, MICO WORLD has carried out deep cooperation with American technology 
giants such as Google and Facebook, and explored the innovative mode of "video 
+ e-commerce" with enterprises such as JD.COM, Lazada and Huawei.

In the future, MICO WORLD will better serve global users with MICO, YoHo and 
other online social products.


SOURCE:  NewBorn Town Inc.