Singapore based tech company Rario announced it will be launching the world's 
first and foremost cricket based digital collectibles platform on August 15th. 
Founded by Indian founders Ankit Wadhwa and Sunny Bhanot, the fan-oriented 
platform will enable users to own a verifiable, genuine instance of art from 
the cricket world in an easy and seamless way. This could be in the shape of an 
image, video or audio. The technology is in its early days, but has seen 
adoption in the sports industry. Fans hungry for a "moment" of their stars 
today can get an official version of the same. NBA, MLB, FIFA and F1 have 
already taken first steps in this direction. Some of the rare collectibles on 
these platforms are highly sought after leading to fervent activity on their 
respective portals.

To commemorate Rario's official launch, Indian legend and Rario Ambassador 
Zaheer Khan said, "Rario will give cricket fans an opportunity to interact with 
the sport like never before. It will give fans the ability to engage with the 
sport more deeply and personally, essentially letting fans own the piece of 
cricket history that they want. This is great for the game as well as it allows 
cricket fandom to develop in new and innovative ways."

The platform will not only issue digital collectibles, but also create multiple 
engagement avenues such as games and a marketplace for fans to trade their 
assets. Rario is already an officially licensed partner of Lanka Premier League 
and Caribbean Premier League and is in advanced stages of negotiation with 
multiple leagues and cricket boards. Zaheer Khan, Smriti Mandhana, Shefali 
Verma, Shakib Al Hassan, Faff du Plessis and Dwayne Bravo are some of the stars 
who have signed up with Rario.

Announcing the beta release of the brand-new platform, Mr. Ankit Wadhwa, 
Founder and CEO Rario said, "We conceptualised Rario with a singular mission to 
democratise cricket fandom across countries. We are living in a mobile-first 
world and all our interactions are primarily digital; we play, work, find love, 
talk, collaborate, buy, sell and help each other online, but fandom is still 
predominantly offline. Rario aims to change all that. We are here to make the 
digital collectible revolution accessible to every fan. With Rario, we let 
cricket enthusiasts unleash their passion and own their fandom in an easy, 
seamless, and hassle-free way."

Ankit further added, "Digital collectibles are rapidly transforming the way 
users interact with digital content. While content continues to remain king, 
modern technology has allowed users to make the jump from content viewership to 
content ownership. Cricket fans in the country have never before had the 
opportunity to lay a singular claim to their favourite moments in the sport in 
a tangible format. Rario will enable fans to do exactly that."

With an ever increasing cricket fandom, Rario has taken the plunge to offer 
these official collectibles for cricketing moments inviting cricket lovers. It 
is an inclusive platform allowing for young fans as well as professionals and 
entrepreneurs to experience a unique form of micro sporting assets and engage 
as a community. Indian Women's Team batter Smriti Mandhana also expressed her 
enthusiasm following her association with Rario.

"Rario brings forward a unique infusion of cricket and modern technology that 
will deeply influence the way that fans connect with the game. I strongly feel 
that the digital collectibles revolution identifies the pulse of the modern 
cricket fan and gives them a platform to express and share their fandom with 
the community. I am thrilled to be a part of this exciting journey with Rario," 
said Mandhana.

Shivashish 
shivashish@wordswork.in  
+91 7982902940

Source: Rario