--The ad tech innovator taps The Trade Desk's Henry Shelley to lead APAC region

TripleLift, one of the fastest-growing ad tech companies in the world, today 
announced an expansion in their Asia Pacific (APAC) operations with Henry 
Shelley appointed as Managing Director, based in Singapore. Fueling 
TripleLift's expansion in APAC is its success in Australia, where the company 
works with 70% of the top 50 comScore publishers.

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"As the home to several of the worlds' largest and fastest-growing digital ad 
markets, Asia Pacific presents publishers and advertisers with an enormous 
opportunity to harness the power of programmatic to achieve their business 
objectives," said Jacqueline Quantrell, Chief Revenue Officer, TripleLift. 
"With our established suite of ad formats, increased investment in new 
technologies, and Henry at the helm of our business in APAC, we're poised to 
help more publishers grow their share of budget and help advertisers reach 
their target audiences."

In two short years, TripleLift grew APAC/Australia publisher partnerships by 
over 250%. TripleLift's multiple ad formats have become an integral part of the 
programmatic revenue strategies for most of those publishers. Since launching 
the industry's first native ad exchange in 2014, TripleLift has expanded its 
marketplace and offerings to include display and video. Specifically, 
TripleLift's Branded Video solution drives 4X more engagement than a standard 
outstream format, as measured by time spent. 

Shelley brings extensive experience accelerating client business and expanding 
company operations across regions, including London, Australia, and Singapore. 
He most recently served as general manager for The Trade Desk, leading its 
expansion across Southeast Asia. Prior, he was global account lead for Amnet 
Programmatic Experts (Dentsu Aegis Network) and held positions at Columbus 
Agency and Latitude. 

"Programmatic native advertising is now an essential and permanent fixture on 
media plans across the APAC region. With good reason. Great-looking ad formats 
enrich people's experience with brands. This gives advertisers, publishers, and 
broadcasters performance that scales," said Henry Shelley, Managing Director, 
TripleLift.  "TripleLift quickly established itself as a trusted partner in 
Australia, and with the company's acquisition - one of the largest transactions 
in ad tech history - expansion in key markets across APAC is accelerating. I am 
beyond thrilled to lead TripleLift's next phase of growth in APAC, helping 
shape the future of digital advertising and making advertising work better for 
everyone in the region."

TripleLift first launched its native programmatic product 7 years ago to help 
publishers compete with large media platforms that were grabbing an 
increasingly disproportionate slice of ad budgets and squeezing publishers 
across the open web in the process. Since then, the company expanded its 
product portfolio to support every major programmatically transactable ad 
format from display to Connected TV. Today, 75% of TripleLift publishers 
transact on multiple ad formats, and 73% offer video inventory on the platform.

This announcement comes on the heels of TripleLift surpassing $1.5 billion in 
lifetime advertising spend through its platform last month, marking a 50% 
increase in spend since last reported less than one year earlier.  
Additionally, its recent acquisition by Vista Equity Partners for $1.4B 
accelerates global growth and investment in its technology and product 
innovation. 

Find out more information about how TripleLift is shaping the future of 
advertising at https://triplelift.com.

CONTACT: Wendi Smith
         wendi.smith@theblazestrategy.com
         +1-617-834-7257

SOURCE:  TripleLift