Working in partnership with 13 of the world's most forward- thinking game 
developers, Huawei launched its inaugural Game Fest campaign to inspire 
AppGallery users to explore a new generation of play on the platform. The 
campaign ran for six weeks in total, spanning 12 markets globally.

In addition to generating almost a billion in global PR reach for partners, 
Game Fest generated more than 600 million digital impressions for the titles 
and a 90% increase in average daily downloads. Demonstrating the power of 
AppGallery's wide-reaching audience, the results showcased an increase in total 
average daily downloads both during the campaign and for the 6-week period 
post-campaign compared to pre-campaign figures.

• Asphalt 9(https://appgallery.huawei.com/#/app/C100936703)(by Gameloft): In 
  Mexico, Asphalt 9 saw a 93% increase in total downloads during the campaign,
  with daily downloads spiking 137% post-campaign compared to pre-campaign
  data. 
• State of Survival(https://appgallery.huawei.com/#/app/C102572221)(by 
  KingsGroup Holdings): In France, State of Survival saw a 383% increase in
  total downloads during Game Fest, with daily downloads up by 155% 
  post-campaign compared to pre-campaign figures. 
• Standoff 2(https://appgallery.huawei.com/#/app/C102543465)(by Axlebolt): In 
  Italy, Standoff 2 experienced a 141% increase in total downloads during the 
  campaign, remaining up 15% post-campaign, compared to pre-campaign numbers. 
• Summoners War(https://appgallery.huawei.com/#/app/C102298415) (by Com2us): 
  In the Philippines, Summoners War enjoyed a 171% increase in total downloads 
  during the campaign, and a 9% increase in daily downloads post-campaign, 
  compared to pre-campaign levels. 
• Pascal's Wager(https://appgallery.huawei.com/#/app/C102721489) (by Giant
  Network): In Russia, Pascal's Wager saw a 340% increase in total downloads 
  during the campaign, with a 92% increase in daily downloads post-campaign
  compared to pre-campaign data.

The launch of Game Fest demonstrated AppGallery's commitment to the success of 
its partners and reinforced its standing as a platform that offers unwavering 
and full-spectrum support to developers. This support includes providing high 
touch, locally tailored technical, business development and growth marketing 
services to help maximize their success on the platform.

Ilya Fedotov, Head of Global Partnerships & Eco-Development Communication, 
Huawei CBG, added: "AppGallery seeks to be the definitive app marketplace that 
offers consumers more choice and provides developers with the innovative 
technology they need to imagine new possibilities. Encouraged by the 
overwhelmingly positive results of Game Fest, we will continue to work with 
developers to bring them new, creative ways to promote their games, as well as 
enable Huawei customers to have more ways to play than ever before."

About AppGallery - A Top 3 Global App Marketplace

A top 3 global app marketplace, AppGallery offers a wide variety of global and 
local Apps across 18 categories including navigation & transport, news, social 
media, and more. AppGallery is available in more than 170 countries and regions 
with over 550 million monthly active users globally. Huawei has partnered with 
4.5 million developers across the globe, and global app distribution from 
AppGallery has reached 384.4 billion as of year-end 2020.

For more information please download the Game fest eBook:  
https://appg.al/gamefest_ebook

SOURCE: AppGallery, Huawei

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