Country for PR: Australia
Contributor: Medianet International
Tuesday, August 10 2021 - 07:40
AsiaNet
TechnologyAdvice Acquires TechRepublic from Red Ventures, Expanding Global Capabilities and Audiences
SINGAPORE, Aug. 10, 2021 /Medianet International-AsiaNet/ --

TechnologyAdvice, a full-service B2B media company and leading provider of 
media, brand, and demand services has purchased TechRepublic, the B2B brand 
previously owned by Red Ventures and CNET Media Group. The acquisition will 
include a global team of dynamic technology and media professionals who will 
augment TechnologyAdvice's growing team in the US, the UK, Singapore and 
Australia.

For more than 20 years, TechRepublic ( https://www.techrepublic.com/ ) has been 
a leading resource for IT and business decision makers with innovative web, 
video, and audio content that reaches an impressive global community of more 
than 18 million registered users.

"The acquisition of TechRepublic presents an incredible opportunity for 
TechnologyAdvice to build upon our core purpose of creating opportunity for 
technology buyers, technology vendors, our team members, and our communities. 
The deal grows our audience substantially - enabling our 600+ technology 
clients to more intelligently engage with over 10 million technology users 
every month. We are continuing to innovate in the ways we serve technology 
users with the best technology news, recommendations, and reviews. Perhaps the 
most exciting thing for me about this deal is that we now have a truly global 
operation with the ability to serve technology vendors and users around the 
world" said TechnologyAdvice Founder and CEO, Rob Bellenfant.

The deal further spurs TechnologyAdvice's trajectory of intense growth which 
began in early 2020 with the acquisition of Quinstreet's B2B media business 
unit, a move that added world-class talent, proprietary technology, and 
best-in-class content to TechnologyAdvice’s core performance marketing services.

The strategic moves of the last 18 months have positioned TechnologyAdvice as a 
major player in the B2B media space with the capability to meet technology 
buyers at every point in their increasingly unique journeys. "We provide the 
best information to technology buyers no matter what their buying journey looks 
like," says Bellenfant. "Our goal is to meet tech buyers where they are, taking 
into account their personal preferences for consuming the wealth of information 
available to them. TechRepublic expands our ability to provide true omnichannel 
experiences for tech buyers and engagement opportunities for vendors."


About TechnologyAdvice: 

TechnologyAdvice ( http://technologyadvice.com )is a full-service B2B media 
company that delivers marketing and data for technology companies to help them 
find their ideal customers. With worldwide teams and audiences, 
TechnologyAdvice engages technology buyers through brands such as Developer.com 
( https://www.developer.com/ ), eWeek, Datamation and Webopedia, email 
newsletters, and phone conversations. Last year, TechnologyAdvice connected 
more than one million technology buyers with over 600 of the world's best 
technology companies. 

Media Contact: 
Maia Kelly 
media@technologyadvice.com

SOURCE: TechnologyAdvice