Tracing the 'perfume-route' East, Amouage, the Oman-based global luxury 
fragrance House, has announced its debut on Tmall Global with a wide range of 
much-loved masterpieces including Epic, Dia, Honour, and Memoir and the 
recently released power-duo, Boundless and Material. As part of Amouage's 
dynamic growth, the House is expanding its distribution throughout China, 
having signed a partnership with Hong Kong-based S'Young International Trading 
Company Limited.

As China's contemporary fragrance community continues to evolve, there is a 
growing appetite for artisanal and niche fragrances, and iconic luxury brands 
that offer premium ingredients, bolder notes and longer lasting trails. With 
its timely expansion, Amouage is poised to cater to the country's perfume 
connoisseurs who are increasingly resonating with authentic brand creations. 
Amouage's Epic Woman (2009) is consistently ranked amongst the top three niche 
fragrances on NOSETIME, one of China's leading online fragrance guide 
platforms. Known as 'The Gift of Kings', the House's repertoire of over 50 
perfumes include some of the most finely crafted and celebrated fragrances in 
the world. A tribute to its unwavering commitment to craftsmanship, quality, 
and creative integrity, Amouage is ranked amongst the top three players in the 
global ultra-niche segment and continues to set the precedent for olfactive 
innovation and perfume artistry. 

"It is our quest to create true masterpieces and share them with discerning 
fragrance-lovers around the world. Following the consolidation of creation and 
manufacturing operations at our flagship facility in Muscat in 2020, and the 
recent opening of our sales hub in Dubai and subsidiary in the US, the decision 
to expand Amouage's presence into China is the next logical step in our 
international growth strategy," said Marco Parsiegla, Chief Executive Officer 
of Amouage. "China is at the heart of an important region and as commerce 
continues to flow Eastwards, we look forward to adding our unique character to 
its fragrance narrative. With S'Young, we have found a partner with expertise, 
experience, and most importantly, with a team that is as passionate about 
fragrance as we are."

An icon in the perfumery world, Amouage fragrances carry a sophisticated 
signature that speak to a sophisticated, confident and discerning clientele, 
who seek something compellingly precious, extraordinary and personal. Using 
only the finest and most special ingredients from around the world, the House's 
creations are composed by world-recognized perfumers in Paris, Grasse, Geneva 
and New York. Each creation is carefully handmade and tastefully blended to 
present an enveloping patina and a long-lasting elegant trail. Florals are 
multi-faceted; spices and woods juxtapose harmoniously and rare ingredients 
create intriguing contrasts. 

Photo - https://mma.prnewswire.com/media/1591739/Amouage.jpg 

SOURCE: Amouage